Protected Referral Sources
Our Territories Create Better Opportunities.
This is a significant advantage over other senior care business models. The senior care industry is a referral-based industry – and what drives growth are relationships with the many referral sources within each franchisee’s protected territory.* (see Franchisee Disclosure Document for definitions of territories).
Other senior care franchises “protect” a territory by making the seniors who live within the territory exclusive to a particular franchisee. The problem is that franchise business development depends on the many different health care industry professionals who actually refer seniors who need care – and neither the referral source nor the franchisee has any control over where those seniors may live.
Always Best Care protects the actual referral sources in our franchisees’ territories. These sources are the true originators of revenue for our franchise owners. They introduce seniors and their families to the franchise owners. Our territory policy is designed to protect the franchisees’ marketing efforts and all channels of referrals and revenue inside their defined territories.
As a result, Always Best Care franchisees may serve customers both inside and outside their defined territories, as they are not limited to serving clients only with a specific area.
