It’s a mistake to assume that becoming the operator of a senior care franchise means that business and strategic plans are not necessary. Although franchisees are generally required to follow a set of established business, operational and marketing standards and protocols, operating a business takes savvy and knowledge. Anyone who has ever experienced poor service … Continue reading "The Importance of a Solid Business Plan for Senior Care Franchisees"

Franchise ownership gives entrepreneurs the chance to flex their muscles with their own businesses, but with the training, support and name recognition that comes with partnering with an established brand. The senior care industry is becoming increasingly popular among new franchise owners because of its potential in the coming years — the “Baby Boomer” generation … Continue reading "8 Traits of Successful Senior Care Franchise Owners"

Being awarded your own senior care franchise represents an awesome opportunity for you to make a difference in your own life — you will be operating a business with amazing potential! But unlike many other opportunities for starting a business, it also gives you the chance to provide meaningful support and assistance to those in … Continue reading "Senior Care Franchise Ownership: Providing the Light in Senior Lives"

Being a presence in your community is a crucial component to operating an in-home senior care franchise.  After all, people will be much more attracted to the services you offer if you can demonstrate that your business is — as we like to say — a resource for the community.  You can become a resource by … Continue reading "Connecting With Your Community — The Key to Running Your Franchise Effectively"

The holiday season is a busy time of year for everyone. With parties, family get-togethers, and new and old traditions, there’s plenty of opportunity to connect with others and share your gratitude in thoughtful ways. For seniors, the holiday time can be particularly special—and particularly challenging. On the one hand, participating in holiday traditions with … Continue reading "Holiday Activities That Your Senior Can Participate In"