Three Rules for Social Media Franchise Marketing
One of the biggest advantages of franchising is the ability to use a proven system as a means of finding success. Owners of startups and other types of businesses are required to do it all by themselves in most cases, and that can be stressful. Franchisees are expected to do some work on their own, though, and those who put in the proper effort are usually rewarded with greater successes than their competitors and peers. One of the major ways in which senior care franchisees can give themselves a boost is by using social media intelligently and effectively, but there are some rules to follow.
Are you wondering how you can maximize your social media efforts and help your in home elder care franchise become more successful? Read on for five essential rules!
#1 — Provide Quality Content
We’ve addressed this one before, but it can’t be overstated — your social media content should consist of 80% value and 20% promotion. People aren’t going to follow you because you fill your feed with boasts about how great your business is. They follow and support your business because you provide them with valuable, unique insights. Take some time to craft high-quality content that contains value, and you’ll see your social media presence grow considerably.
#2 — Have Some Patience
Growing your presence on social media takes time, especially when you’re just beginning. Seeing your follower count hold steady can be frustrating, and you might feel like acting rashly to get the meter to move. The best advice is to be patient and let the process work. Trust that by providing great content you will grow your follower base. Remember: slow and steady wins the race!
#3 — Be a Good Listener
As a provider of in home senior care, you expect your caregivers to be excellent listeners. You need to operate in the same way on social media if you want to gain traction. Pay attention to what your target audience is talking about and join the conversation with valuable insights. Try to locate their pain points, then show how you can relieve them. Keep your ear to the ground, and you’ll see your social-media status grow.
The Final Word
As you can see, marketing on social media is fundamentally similar to marketing through other media. Be mindful of the content you’re providing, be patient and remember to pay attention to what’s going on — these are pieces of advice that may seem obvious, but they’re all too easy to forget when working with social media platforms like Twitter, Facebook and others. It’s an ongoing process, but it’s one that will pay dividends as long as you follow the rules!
Learn More!
Are you interested in learning more about what it takes to operate a successful non medical senior care franchise? Download our FREE senior care franchising ebook today! It’s packed with valuable information you won’t find anywhere else!
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