In our modern, connected world, people are awakening to possibilities that they never would have had a chance to consider just a few years ago. For many individuals, these possibilities involve dreams of entrepreneurship. Becoming an entrepreneur is not something that you heard a lot about in the days before the Internet connected everyone. But … Continue reading "Senior-Care Franchising: A Path to Entrepreneurship"

Modern marketing is a constant process that involves using a number of technological tools. In this process, it’s easy to get caught up in all of the amazing ways you can promote your business and attempt to entice people to become customers or clients. But it’s crucial to remember that too much promotion is one … Continue reading "Franchise Marketing and the 80/20 Rule"

Modern marketing isn’t always easy. The old ways of advertising a brand and building its profile have been replaced with new, technology-driven methods that take advantage of consumers’ more active role. In years past, senior care franchises and other businesses would advertise to consumers using traditional media such as radio or newspapers. Today, businesses need … Continue reading "3 Franchise Marketing Challenges (And How to Overcome Them)"

The process of purchasing a senior care franchise involves a number of steps, and it requires some effort when it comes to the evaluation process. As a potential franchisee, you want to make sure that you select a business that will reward you, your efforts and your specific set of skills while giving you a … Continue reading "3 Qualities Senior Care Franchisors Are Looking for Right Now"

Becoming a senior care franchise owner is an exciting process. Throughout it, you will learn more than you ever thought possible about the in home care industry, and you’ll be presented with a number of challenges. It’s all worth it, of course, because you get to use your particular skills and talents to run a … Continue reading "How to Build a Team of Top-Notch Caregivers"