When most people think about the term “marketing,” they’ve got dollars and cents in mind. While it’s important to keep your eyes on the bottom line at all times, marketing can also play a crucial role when it comes to establishing your senior care franchise as a community resource. Following are some ideas to help … Continue reading "Transform Your Franchise into a Resource for the Community"

Becoming a franchisee is exhilarating – you’ve finally taken the plunge and gone into business for yourself, but you also have the guidance of a proven business model and the support of people who have been successful within the franchise framework. That doesn’t mean that you don’t have to fight to stay competitive, though, especially … Continue reading "5 Essential Social-Media Tips for Franchisees"

Bob and Jennifer Morgan may be relatively new to operating their Always Best Care franchises in Tampa and Brandon, Florida, but you would never know it by looking at all that they’ve been able to accomplish in just the past year! One of the more intriguing initiatives that Bob and Jennifer have taken on is … Continue reading "A Conversation with ABC Franchisee Bob Morgan"

One of the first challenges you’ll face as a senior-care franchisee is the process of hiring help. During the initial stages of your business, you’ll probably find yourself wearing numerous hats – sometimes all of the hats – as your franchise gets off the ground. Eventually, though, there will come a time when it simply … Continue reading "Five Essential Tips on Hiring the Best Caregivers for Your Franchise"

  If you find yourself thinking about new professional opportunities, you will probably perform some research on franchising.  Becoming a franchise owner is attractive because it gives you the best of two professional worlds: the ability to operate your own business independently, but with the support of a successful organization behind you. If you are … Continue reading "Five Franchise Myths Debunked"