Manage and Motivate Your Non-Medical Home Care Franchise Employees

Posted: September 30, 2013

Whether you’re just starting a home health care business, or you’ve been operating a non-medical home care franchise for some time, it’s likely that you realize your staff is your main product. Because home care franchises are often small businesses, the loss of one employee can really put your operation at risk. Because your home care staff is crucial to your success, it’s important to help your employees feel motivated. Here are a few tips to help you motivate your greatest asset:

Think Like a Larger Company

While your home care business will start small, it’s important to recognize key factors which make larger companies successful. In medium and large companies, there are policies for employee time off, performance evaluations, and salary reviews. Similar policies in your smaller operation could make your employees feel confident that they are being treated fairly.

Transfer Your Knowledge to Your Employees

While you and possibly your spouse or business partner have been trained by your franchisor regarding the ins and outs of the home care business, your employees have had no such advantage. It’s up to you to provide training to your employees. You’ll want to be able to rely on each member of your team, but you can only do so if each of your employees is familiar with his or her role in your company.

Establish Accountability for Each Employee

It’s easy to get so caught up in the day-to-day operations of your home care franchise that you fail to hold your employees accountable for performing their duties properly. As the owner of a small business, you will need to make time to evaluate employee performance, offer coaching in areas of weakness, and help employees set goals.

Accept Feedback

Remember that each employee has something to contribute, and be willing to accept suggestions and feedback from them.

Treat Employees with Respect

Whether you have one employee, or one hundred, it’s important to respect everyone who works for you, not only as employees, but also as individuals. People want to feel appreciated. Remember to provide positive feedback on employee performance, and not just focus on where they need to improve.

Employees look to the owner of the franchise for both leadership and motivation. If a home health care franchisee gives his or her employees a clear idea of their duties, as well as training, feedback, appreciation, and respect, it’s likely the employees will be motivated to perform to the best of their abilities.

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