Four Fantastic Facebook Tips for Franchisees

Posted: March 29, 2016

Do you use Facebook? If you said “yes” in response to this question, chances are you spend a significant amount of time using the popular social media platform. Naturally, you use it to keep up with the lives of friends and family members, and you probably post your share of updates. Of course, if you’re like most Facebook users, you spend some time interacting with brand pages and updates posted by your favorite companies. Facebook is used by so many of these brands and companies because it’s incredibly effective, plus it makes a very small dent in the marketing budget.

If you’re an in home elder care franchisee, Facebook can be a powerful tool in your marketing arsenal, as well, but you’ve got to understand how to use it properly to promote your senior care business. Otherwise, you might as well be spending your days watching the latest viral cat videos!

Here are four tips that will help you get the most out of using Facebook for your franchise:

#1 — Provide Real Value

Ultimately, your Facebook Page is all about your promoting your business, but if you want people to take notice, you need to give them something of value.

Fortunately, doing this isn’t that difficult. Simply scour the web for interesting, relevant articles or newsworthy pieces on aging. Share content that adds value to peoples’ lives without promoting your business. That way, when you do use a post to promote your franchise, it has a greater impact. Also, be sure to post about local events and community activities to show that you’re invested in your area.

#2 — Be Consistent

Your Facebook page should be consistent with everything else you employ to promote your brand. Logos should look the same as they do on your website and everywhere else online. Images should convey a professional, authoritative aesthetic consistent through all social media platforms. Additionally, you want to make sure that your personal Facebook profile reflects positively (and consistently) on your brand.

#3 — Always Use Images!

When people post using only text, they generate very little interest; you’ve probably seen this for yourself when perusing social media. That’s why it’s so important to add an image to every single post. Use images that you have on file or search for unlicensed images on Google. You can also use stock-photo services that allow you to pay a small fee for the rights to use professional-quality photos and illustrations.

#4 — Check Your Links!

When you insert a link into your Facebook post, it populates it with an appropriate image and text. However, you shouldn’t just assume that your link will work as planned. Before you post your update, check all links to be sure they go where they’re supposed to and that they populate the post with the right image.

Always Best Care Can Help!

When it comes to marketing a senior care franchise, we are experts! Download our FREE franchising ebook today and learn how you can be a successful franchise owner in this growing industry!