Succeeding at business in today’s world requires a certain amount of Internet marketing expertise. This means using social media, setting up a website, growing an email database and practicing proper SEO (Search Engine Optimization) techniques so that you can be found on the web. One aspect that business owners tend to neglect, though, is blogging.
So, what are the benefits of business blogging?
- More Traffic
Every time you update your blog, you create yet another chance to be found by new users.
- Fuel for Social Media
When you post a new article on your blog, you have one more piece of content that you can share on social media. More importantly, you give your fans and followers something new to share!
- You Are an Authority
When you write consistently about the topics your business focuses on, you establish yourself as an expert in your field, growing your credibility.
- Traffic Converted Into Leads
When you add a call to action to your blog post, it encourages readers to travel through your business’s marketing funnel, allowing you to capture the best possible leads.
Tips to Get the Most Out of Your Blog
Now that we know the big benefits of blogging, we can get into some advice to help you maximize your blog’s impact.
#1 – Keep it Consistent
Your blog isn’t going to generate much traffic or make much of an impact if you don’t update it regularly. Try for at least one new post per week.
#2 – Find Unique Angles
Many of the topics you want to cover have been addressed time and again online. As you generate ideas, try to find topics that haven’t been covered, or locate subjects on which you can write from a new angle.
#3 – Easy on the Eyes
Reading online isn’t always the most pleasant experience. Reward your readers by ensuring your blog is full of great images, headlines, lists and space.
#4 – Know Your Keywords
If you want the right people to find your blog, you need to attract them by using the most relevant keywords. Just a little bit of research into this area can give you a huge edge.
#5 – Your Voice; Your Point of View
Attracting readers to your blog is one thing; getting them to come back again and again is a whole other challenge. That’s why it’s so important to establish a unique voice and point of view, letting readers know that they can only find content as fresh, informative and useful as yours on your blog!
Blogging Help and More with Always Best Care
Are you interested in growing a business, but you need some help when it comes to setting up an excellent marketing campaign that includes consistent blogging? When you franchise with Always Best Care, you get access to the industry’s top marketing tools and strategies, and you always have help when it comes to attracting traffic to your site and your business. If you’d like to learn more, download our FREE franchising ebook today!
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