Working and making a living as someone else’s employee is a perfectly legitimate way to go about having a career. In fact, there are many benefits associated with this work/life model, including the ability to leave work at the office and leave the big responsibilities with the real stakeholders. But for some people, the allure … Continue reading "Are You an Unhappy Employee? Become a Happy Franchisee!"

Like most people in business, you are probably aware of the marketing potential of social media. Social media is a powerful and essential plank in your promotional platform, so you can’t afford to ignore it, particularly in the senior care industry, where it’s crucial for you to be able to sell your services and get … Continue reading "Senior Care Franchisees — What’s Your Social Media Plan?"

You might be aware that the senior-care industry is growing rapidly (which is probably why you’re here reading this), but did you know that the industry has grown so much recently that analysts are valuing it at more than 300-billion dollars? That number may shock you — after all, it’s not like senior-care issues and … Continue reading "Joining the Multi Billion Dollar Senior Care Market"

When it comes to operating a successful in home senior care business, you’ve got to be able to split your focus on two different aspects: On one hand, you probably entered the senior care industry because it offers a way to provide help, assistance and much-needed care to aging individuals in your community who might … Continue reading "Three Tips for Selling Your Senior-Care Services"

Franchising in senior care is one of the best ways to build and own your business. Doing so is a great way to avoid the pitfalls that owners of startups and other traditional businesses struggle with so much. And buying a franchise allows you to completely avoid much of the difficult work that must be … Continue reading "Four Franchising Mistakes to Avoid"