social media - Senior Home Care Franchise

Social media is increasingly becoming an essential marketing tool for franchise owners in the senior care industry, and it’s the people who take the initiative to spearhead their own campaigns that stand to see the best results.

If you are a senior care franchise owner, or are considering becoming one, it’s important that you take advantage of all the social media marketing tools provided to you by the corporate office. But it might be even more important for you to dive into social media marketing yourself.

Why Social Media?

If using social media as a marketing tool doesn’t seem like a good use of your time and energy, consider this:

– Social media platforms allow you to connect with real people in real time
– The use of social media gives you the chance to be topical and relate aspects of your business to things that are going on in the world right now
– Twitter, Facebook and other popular social media platforms make it possible for you to generate interest and “buzz” much faster than other types of media
– Social media can connect you with the right people to help your business grow on the local level, which is where the rubber hits the road for your business

There are numerous reasons for you to use social media to help you grow your in home senior care business, so how can you make sure that you’re using it efficiently and effectively?

Let’s take a look!

5 Social Media Tactics Senior Care Franchise Owners Can Use Right Now!

#1 — Run a Twitter Poll

Twitter is loaded with features that not everyone knows about. One of these features is the ability to run polls. It’s a great way to engage your audience and get a sense of what’s on their minds.

#2 — Start Using Great Imagery

Posts on social media platforms perform much, much better when they’re accompanied by an image of some kind. You don’t have to be a great artist or photographer to make an impact; but if you can show, for example, some smiling senior faces, you’re likely to increase engagement and positive feelings about your business!

#3 — Integrate Video

Video content rules the web these days, so make sure you take advantage of the public’s hunger for moving pictures! You don’t have to overdo it, and you don’t need to be super creative — simply linking to a relevant video is often enough to get people to take notice.

#4 — Show Your Authority and Expertise

Have you read some interesting statistics or facts about senior care recently? Are there things about your business that people would be surprised to know? Use your social media platforms to express your authority and expertise as a senior care expert, and you’ll build trust in the community.

#5 — Connect With Other Local Businesses

One of the best ways to make an impact through social media on the local level is to reach out to other businesses that you may be able to partner with. Be friendly and reach out to businesses that are adjacent to the industry. And don’t be afraid to share posts relevant to your specific location. This practice can be extraordinarily powerful!

Are you interested in learning more about what it takes to be a senior care franchise owner during the aging-in-place boom? Always Best Care is here to help you navigate the industry as one of our franchise owners! Download our FREE franchising ebook today to learn more and refer to our most recent Franchise Disclosure Document for important details.

Becoming a franchisee is exhilarating – you’ve finally taken the plunge and gone into business for yourself, but you also have the guidance of a proven business model and the support of people who have been successful within the franchise framework. That doesn’t mean that you don’t have to fight to stay competitive, though, especially when it comes to using the power of the Internet and social media.

Are you wondering how you can use social media platforms like Twitter and Facebook to give your business an advantage in an increasingly competitive climate?

Read on and learn how you can give your franchise a serious boost without becoming overwhelmed or breaking the bank!

#1 – Remember the 80/20 rule!

There’s no doubt you’ve heard of the “80/20” rule, which is also known as the Pareto Principle. You might even refer to it as a guiding principle in your business already. The principle basically states that 80% of a company’s profits come from 20% of its customers. However, it means something slightly different when it comes to social media.

When you create content for your social media feeds, you can use the 80/20 rule to determine how you should serve your followers and ensure that they become – and remain – engaged with your business. Instead of promoting your business via social media, make sure 80% of your posts are meant to engage and inform your audience. Provide useful information here and you’ll make a much greater impact with the 20% of your posts that will be devoted primarily to business promotion.

Doing this establishes you not only as a legitimate business, but an authority within your industry.

#2 – Define and Establish Your “Voice”

When you scroll through your Twitter, Facebook or LinkedIn feeds, you probably notice that different tweets and posts seem to be written in different “voices.” One company might present itself as a straight-laced voice of reason and authority, while another posts with a more light-hearted and humorous tone. There’s no right or wrong way to convey your social media voice – there’s only the right voice for your business and the messages you want to spread.

Define your voice by considering your business values, your target market and the industry in which you operate. You want to be appropriate for your field, but you also want to make sure you stand out in a positive way. You may not find your voice immediately, but if you work on it, you’ll be sure to separate your franchise from the pack.

#3 – Determine the Social Media Platforms That Will Work Best for You

It takes time and effort to engage on social media, and you don’t want to spread yourself too thin by trying to join every single social media platform. Instead, focus on just one to three platforms so you can maximize your efforts and build a solid presence.

Once you’ve established your business on a handful of social-media platforms, you can begin to think about expanding your reach. This is much easier when you don’t try to do it all at once!

#4 – Maintain Consistency

We’ve all seen how haphazard some businesses can be when it comes to their presence on social media. Their Twitter profile is slick and professional looking, but their Facebook page appears as if it’s maintained by first grader! Obviously, this doesn’t help the public perception of a business, so make sure that your company is presented in a unified, consistent manner across all social-media platforms.

This means that you should only set up profiles on social media sites when you are ready to put forth the full effort to make them look great and represent your business well. Define your message and your goals before you set up a profile, and make sure that all of your profiles work together to tell the same story!

#5 – Use the Resources You Have Available

Keeping up with social media is challenging – your work is never finished! That’s why it can be helpful to keep a member of your staff available to work on your profiles when you’re unable to do so yourself. It’s also a good idea to take advantage of online tools like Buffer, HootSuite, TweetDeck and others to ensure that social media isn’t taking up more of your time than it absolutely has to.

If you’re unable to pay someone to help you, set aside some time each week to visit your various profiles and perform basic maintenance. Use tools like HootSuite and Buffer to ensure that your feeds are always full.

Remember, also, that the most popular social-media platforms make analytics data available directly to profile owners. Use this data to determine which posts perform well, and which ones you can stop promoting. You can also use the numbers to see when people are most likely to read, click and engage with your posts!

Social Media – Much More Than Just a Fad

Social media has been around long enough to prove that it’s not just a fad. Social media marketing is going to be essential to your franchise success, and your mastery of it will give you an edge over the competition.

Just remember these simple tips, and you’ll be able to help your business significantly by staying on top of your social-media game!

Are you ready to learn more about franchise opportunities with Always Best Care?

For information on our franchise opportunities, call toll-free 1-855-430-CARE (2273), send an email to [email protected], visit www.www.alwaysbestcare.com/franchising or download our FREE franchising eBook today.

Please refer to our most recent Franchise Disclosure Document for important details.