home care franchise - Senior Home Care Franchise

Three Reasons to Start a Senior Assistance Services Franchise

According to the Administration on Aging, as of 2009 there were 39.6 million people in the US aged 65 or older, which represented 12.9 percent of the population at that time. These numbers are expected to increase dramatically by 2030, to around 72.1 million. The growing demographic of seniors in this country translates to a growing need for senior assistance services.

There are many reasons to consider starting a senior care services franchise. Here we discuss a few:

Fulfilling a Growing Need — With the aging Baby Boomer population, the number of elderly folks in the US is expected to double over the next 15 years, which will dramatically increase demand for in-home assistance. Many seniors would prefer to stay in their homes and maintain as much independence as possible, rather than live in an assisted living facility. By starting an in-home assistance franchise, you will be fulfilling a growing need in this country.

Doing Meaningful Work — A growing number of seniors will need both non-medical and in the coming years and decades. By starting a senior care franchise you’ll make a real difference in the lives of hundreds, perhaps thousands, of seniors who will need help with daily activities.

Working in a Recession-Resistant Market — Unlike many consumer products that people often go without during times of recession, medical and living assistance are essential services. Considering the fact that seniors are the fastest growing segment of the population, and considering the numbers of seniors who will require assistance in the coming years, elder care services is considered to be a recession-proof industry.

As with starting any business, there are many considerations, and careful planning is required in order to be successful. If starting an assisted living franchise appeals to you, considering franchising with Always Best Care, consistently ranked among the top 100 franchises in the United States. Learn more on our website.

To learn more about franchising in the senior care industry, download our FREE eBook today!

Please refer to our most recent Franchise Disclosure Document for important details.

Top Five Home-Care Myths and How to Dispel Them

Most seniors, when asked, respond that they would prefer to remain in their homes as they age, rather than move to an assisted living facility. Often, however, the homes in which they have lived for many years have become too big to maintain, or they begin to have health issues, and their family members can’t always be there to help. Still, many seniors and their family members remain wary of hiring help from a home care business, largely due to a few misconceptions surrounding in-home care. Here are five of the most common myths regarding non-medical home care:

Only very sick people need home care.

While it’s true that very ill people may seek in-home care, non-medical home care businesses also provide simple services, like homemaking, personal care, or companionship.

Home care is too expensive.

Compared to other senior care services, home care is one of the most affordable options. A large percentage of family caregivers over-estimate the costs of non-medical care by as much as $6.00 per hour. Additionally, some clients of in-home care franchises only require services for a few hours per week.

Home care clients have no say about who comes into their homes.

Caregivers are often carefully matched to clients’ needs and interests, and professional home-care workers are carefully screened.

In-home care will reduce the client’s independence.

This is often the top concern of seniors who are considering home care, and it’s tough to convince them that, in fact, the opposite is true. A professional caregiver can help the client remain in the home, while helping to keep them socially engaged, providing transportation to favorite activities, and helping prevent falls and other accidents which can reduce a senior’s mobility.

If a family caregiver is present, there is no need to hire a home care worker.

If a family caregiver is on-call 24 hours a day, this can lead to emotional and physical exhaustion. Burned-out caregivers cannot provide quality care, no matter how much they may wish to. By hiring a home-care worker, families can give the primary caregiver crucial respite and relief, without having to remove the senior relative from his or her home.

For franchising opportunities and information on the senior care industry, download our FREE eBook today!

Please refer to our most recent Franchise Disclosure Document for important details.

Area Representatives — 3 Ways They Help You Run Your Franchise

The advantages of going into business as a senior care franchise owner are numerous, but perhaps the most attractive aspect of operating a franchise vs. going the startup route is the system of support that’s in place for you. As an in-home senior care franchise owner, you aren’t starting from scratch; you’re beginning your new business with a road map and a proven system all in place.

The proven system includes strategies and tools for marketing and hiring, but it also includes the wisdom and support of people who understand what it’s like to run a business like yours. And for many franchise owners in our industry, the most crucial person in the system of support is the Area Representative.

What is an Area Representative, and how can they help you operate your franchise as effectively and efficiently as possible?

Let’s take a look!

#1 — Your Area Representative Has a Vested Interest In Your Business

If your ability to run your business well didn’t make a difference to your Area Representative, they probably wouldn’t be quite so invested in your potential success. But Area Representatives depend on franchise owners like you to follow the system and employ their own helpful strategies. Their ability to succeed is tied directly to yours, so they are going to be there for you whenever you need to know how to move forward.

They’ve been in your shoes, and they can give you advice that comes from a place of genuine care and faith in your business!

#2 — Your Area Representative Is Your Local “First Responder”

People who run startups and other non-franchise types of businesses don’t have experts to call at a moment’s notice when a crucial decision must be made. They are on their own, and that’s a scary place to be.

With an Area Representative in your franchise’s corner, you always have someone available to respond quickly and give you the guidance you need to move forward confidently and with the best interests of your business in mind. Having an expert who is just a phone call, email or text away is a significant boon to your ability to operate your business well.

#3 — Your Area Representative Provides Magnificent Motivation!

Sometimes as a business owner, you just need someone to give you a pep talk or a positive perspective. When you own a franchise with Always Best Care, you can rest assured knowing that such a motivating presence is always there for you.

It’s an exciting business, but it’s also full of challenges that can leave franchise owners feeling frustrated. When an Area Representative is available, it can make all the difference in the world during times of struggle.

True Teamwork to Help You Run Your Franchise

Owning and operating a franchise is a terrific way to go into business for yourself, giving you an opportunity to call the shots and make important decisions. But you also get to take advantage of a team of experts who are there to help you, and the cornerstone of that team is your Area Representative. They’ve been where you are now, and they know how to navigate the world you’re entering as a franchise owner.

Learn More

Are you interested in learning more about what it takes to be a senior care franchise owner during the aging-in-place boom? Always Best Care is here to help you navigate the industry as one of our franchise owners! Download our FREE franchising ebook today to learn more and refer to our most recent Franchise Disclosure Document for important details.

Franchise Ownership and Marketing Muscle

Owning your own business requires you to be able to spread awareness about your products and-or services. Marketing is absolutely crucial in your quest for success, and it’s something that you’ve got to focus on consistently. Some people have a natural knack for marketing and advertising, but for others, it can be a struggle. And these days, businesses need to engage in traditional marketing strategies (TV, radio, print and outdoor advertising) as well as modern ones (email, content marketing, social media) to make the greatest possible impact.

The amount of time and energy that needs to be devoted to marketing in a modern business can be overwhelming, but franchises offer business owners the chance to access some powerful marketing muscle to complement their own efforts. Franchise owners need to devote time and energy to marketing their businesses, but they don’t have to do it all alone.

The Franchise Marketing Advantage

When it comes to marketing a business successfully, one of the key components is developing name recognition. With a start up, it’s necessary to build that name recognition from the ground up. It takes a considerable amount of time and effort to build trust around the brand. Doing so can be rewarding, but it’s also quite exhausting.

As the owner of a franchise, you begin your business with name recognition built right in. it’s your business, but it’s also part of a proven framework of ideas, strategies and excellence that people recognize. You certainly need to go out there and let people know about your business, but with so much familiarity built in, you can make it much easier to convince people that what you’re offering is worth their time and money.

Advertising Expertise and Cutting-Edge Marketing Strategies

As a senior care franchise owner with Always Best Care, you get access to a tremendous marketing machine. Franchise owners benefit from award-winning marketing programs that reach potential clients through broadcast media, print, flyers, websites and more.

National advertising campaigns help build and retain awareness of the brand across the country, but Always Best Care also provides help when it comes to making an impact on the local level.

When you franchise with Always Best Care, you get assistance in developing specific marketing strategies that are highly focused on your local area.

– Our direct marketing campaigns help you deliver a value-packed newsletter to potential clients
– Brand awareness campaigns and lead-generation tools can be concentrated on your specific region
– We give you the most effective tools for engaging on social media, as well as access to the latest Search Engine Optimization (SEO) best practices
– There are more than 50 marketing collateral pieces available for a wide range of campaigns

Unleash Your Franchise Marketing Potential

As an Always Best Care franchise owner, you’ll always have a powerful marketing team behind you, offering guidance and support so you can ensure that your business gets noticed and builds a great reputation. If you want to own your own business, becoming an in home senior care franchise owner with ABC is a great way to do so with the backing of one of the best brands in the industry!

Are you interested in learning more about what it takes to be a senior care franchise owner during the aging-in-place boom? Always Best Care is here to help you navigate the industry as one of our franchise owners! Download our FREE franchising eBook today to learn more and refer to our most recent Franchise Disclosure Document for important details.

Need a Better Way to Be Your Own Boss? Consider Franchise Ownership!

When people think about the “American dream,” they tend to envision a nice home, a loving family and a rewarding professional life. The concept of independence also comes to mind, with many Americans dreaming of lives in which they are their own bosses.

Being your own boss is challenging, but it’s also one of the most rewarding aspects of living the “American dream.” Entrepreneurs embody this spirit, taking risks and confronting challenges in the name of freedom and independence. They also love the notion of providing for their families with an income derived from pursuing their own professional goals — not the goals of a boss or a corporation.

But traditional entrepreneurship is not right for everyone. It looks good on paper to many people, but in reality, it’s just too much to take on, especially when they have families to support. And for many would-be entrepreneurs, there are too many potential pitfalls: What if they don’t have the right business plan? What about filling out and filing the proper legal documents? How will they know how much capital is needed to get a brand-new venture off the ground.

Thankfully, there is a wonderful alternative to the traditional model of entrepreneurship; one in which there is a tremendous amount of support and assistance available: franchise ownership!

A Different Way to Be Your Own Boss

Franchise ownership has emerged as an ideal option for those entrepreneurs who would rather follow an established model than start from scratch. It involves following a system and the guidance of experts, but it’s one of the best ways for modern entrepreneurs to become their own bosses. The benefits of owning and operating one’s own business remain, but with the additional benefits of having access to a system of support and expertise that would not be available under the traditional entrepreneurship model.

Franchise Ownership in the Senior Care Sector

Franchise ownership is a great way to be your own boss, but selecting the right franchise can be a challenge. Everyone knows about fast-food franchises, but there are numerous alternatives available to suit the entrepreneurial needs of people from all walks of life and business. One of the most intriguing industries for franchise ownership is senior care.

The in home senior care industry is rising, and many of the opportunities that are available in this growing sector of the economy are in franchise ownership. Senior care franchising allows entrepreneurs to be their own bosses, but it includes the added benefit of the opportunity to serve and help others.

Consider Always Best Care

Always Best Care is a leader in the senior care industry, and we’re always looking for compassionate, driven people to join our company as franchise owners. Our proven system provides a clear roadmap, and our people are always there to help. For those looking to be their own bosses, Always Best Care is a terrific choice for the next chapter of professional life!

Are you interested in learning more about what it takes to be a senior care franchise owner during the aging-in-place boom? Always Best Care is here to help you navigate the industry as one of our franchise owners! Download our FREE franchising ebook today to learn more and refer to our most recent Franchise Disclosure Document for important details.

4 Ways to Boost Your Franchise Blog

One of your responsibilities as a senior care franchise owner is to market your business effectively. These days, the most powerful marketing is done online, often through various social media platforms, email newsletters and — especially — blogging. Having a blog on your website ensures that you always have fresh content for the search engines and potential clients to find. It also helps you establish your voice as an authority in senior care.

Senior care franchise owners need to be focused on their businesses, so blogging isn’t always in the forefronts of their minds. However, maintaining a blog doesn’t have to be difficult or time consuming. And the benefits associated with establishing a strong voice in blogging are tremendous compared to the relatively small effort needed to do so.

If you’re a franchise owner — or are interested in becoming one — in the senior care industry, here are four tips to help you maximize your online marketing efforts through your blog!

Tip #1 — Keep a Content Calendar

To be effective with your blog, you can’t just log into your website and start typing away. Instead, generate some topics and themes that you want to cover. Then organize those topics in a calendar format so you can see what you’ve got coming up. This helps you maintain a consistent schedule while enhancing your ability to cover a wide range of topics.

Tip #2 — Establish Your Voice

Whether you’ll be the one to actually write the posts, or if you have a designated writer, it’s important to establish the “voice” of your blog. It should have a point of view that tells readers that you’re an authority in senior care and the various subjects you are covering.

Tip #3 — Space Is Your Friend

There’s plenty of content on the internet to read, so people aren’t going to waste time with blogs that consist of long blocks of text. Break your posts up into bite-size chunks by adding headings, lists and plenty of “white space” between paragraphs. When you organize your posts this way, they are much more easy on the eyes and more likely to inspire readers to come back for subsequent posts.

Tip #4 — Add Images!

The internet is increasingly becoming a visual medium. Your words are important, but your blog will perform much better if you add some images. Better yet, find a way to include video content to your blog, and you’ll see a significant uptick in engagement.

Consistency Is Key

Getting your blog set up will be the most challenging part of the process, but once it’s set up, all you have to do is keep updating your content calendar and follow it so that your posts get published regularly and consistently. Keep it consistent and be sure to follow the tips above, and you’ll see just how effective blogging can be in effectively marketing your franchise!

Are you interested in learning more about what it takes to be successful as a senior care franchise owner during the aging-in-place boom? Always Best Care is here to help you navigate the industry as one of our franchise owners! Download our FREE franchising ebook today to learn more and refer to our most recent Franchise Disclosure Document for important details.

The Value of Local Support for Your Senior Care Franchise

If you’ve worked in the corporate world, you understand what it’s like to have the support and structure of the company behind you. But operating within this structure leaves you with very little freedom to make decisions and take risks. That’s why franchise ownership is so attractive — owning and operating your own senior care franchise location allows you to experience the best of both worlds: You are the owner of your own business, with the freedom to make important decisions, but you also have support and structure provided by the company.

One important aspect of franchise ownership that sometimes gets ignored is the presence of support on the local level. It’s easy to view franchise ownership in terms of the relationship you have with the company at the national — or global — level, but it’s local and regional support that often means the most on an on-going, day-to-day basis.

How does local support help franchise owners succeed? Let’s take a look!

Area Representatives Understand the Needs in Their Area

In the senior care industry, a cookie-cutter approach just doesn’t work. Every community is different, and methods that work in South Florida may not be effective in northern Minnesota. People live different lives in different parts of the world, and local Area Representatives understand the regional nuances that give their franchise owners an edge over competitors who don’t have local support.

Area Representatives Are There for You on a Regular Basis

Support from the corporate level is important, but it’s not usually meant to be a daily lifeline. Local support means having someone in your corner that you can call on when needed. They are also there for you to provide planning, mentoring and team building in a way that fits with the needs of your community. Regular in-person visits are part of the Area Representatives’ deliverables to the owners.

The Best Local Support When You Franchise with Always Best Care

At Always Best Care, we believe strongly in a system of support that includes the assistance of experienced Area Representatives. Area Representatives are there to provide support when you need it in addition to helping you hone your business plan for maximum results. Regular meetings provide structure and motivation, and our proactive approach to mentoring and coaching means that you’ll always be on top of your game.

Always Best Care is one of the leaders in the growing senior care industry because we believe in our people. Providing great local support is just one of the ways we help our franchise owners grow their businesses and serve their communities.

Are you interested in learning more about what it takes to be a senior care franchise owner during the aging-in-place boom? Always Best Care is here to help you navigate the industry as one of our amazing franchise owners! Download our FREE senior care franchising eBook today to learn more and refer to our most recent Franchise Disclosure Document for important details.

Leadership, Culture and Finding the Right Franchise

If you’re thinking about becoming a senior care franchise owner in your community, it’s important to understand that what you’re about to start is more than just a business opportunity. Senior care franchising is about providing a resource for area seniors and their families, and doing your job well requires you to be an active leader. But it’s also important to select a franchise ownership opportunity that provides strong leadership for you to follow.

Franchise Culture

When you are awarded a franchise location, you become a part of the company’s culture and value system, so it’s important that you select a business that allows you to operate in a way that’s consistent with your personal vision and values. A good fit is crucial for franchise success, so it’s important to investigate the type of leadership and support that the franchisor provides.

After spending time in the corporate world, poor leadership is one of the many reasons people turn to franchising. Which is why you should work to find a franchisor that features strong leaders and a proven system to help its individual owners succeed.

Online Research

Before you meet with representatives of a franchise, you can learn a lot by investigating the business’s online presence:

– What values and culture does the company’s website portray?
– What kinds of values are evident in the company’s blog posts?
– What kinds of things are being written about the company elsewhere online?
– What sort of reputation does the company have inside the industry?

Ask yourself these questions as you perform your research, and make note of how each company you investigate matches with your values.

Talk to Franchise Owners (Validation)

Speaking with current franchise owners is essential in your search for the ideal opportunity. These business owners understand what it’s like to work with the company on a day-to-day basis, and they possess insights that cannot be found elsewhere. Ask them questions specifically about the company’s leadership and culture, but also pay attention to their attitudes as they talk to you. If it seems like frustrations are brewing under the surface, it could be a red flag. However, if they seem genuinely enthusiastic, it could be a green light for you to proceed!

Meeting the Sales Team and Other Franchise Representatives

You can learn a lot from the sales people and franchise representatives you meet! If everyone clearly believes in the brand, you’re probably on the right track. But if you can sense that these franchise gatekeepers are holding back and not being completely authentic, you may want to keep searching.

These people are products of the company’s culture and leadership, so if you can’t connect with them, or you feel a lack of confidence from them, something less than ideal could be happening at the leadership level.

Consider Franchising with Always Best Care

Always Best Care has been providing excellent senior care services since 1996, and our position as an industry leader is a direct reflection of our amazing company culture. Contact us today to learn more!

Are you interested in learning more about what it takes to be a senior care franchise owner during the aging-in-place boom? Always Best Care is here to help you navigate the industry as one of our amazing franchise owners! Download our FREE franchising eBook today to learn more and refer to our most recent Franchise Disclosure Document (FDD) for important details.

How to Survive — and Thrive — In Your First Year as a Franchise Owner

Running a business of any kind requires hard work, planning, and diligence. The process of operating a business successfully requires intense focus and an ability to compartmentalize different aspects of the endeavor. If you are considering franchise ownership, you may think that running your business will be easier because of the system that’s in place to help you and other franchise owners succeed, but you’re in for a surprise if you think you can simply sit back and watch your business grow without making a serious effort of your own.

Your first year as a franchise owner will test you and present you with challenges that you may feel unprepared to deal with. Owning a senior care franchise can be stressful, particularly during your initial 365 days, but it doesn’t have to be difficult. Yes, the first year of running your business will have a significant impact on your long-term success, but as long as you remain focused and follow some simple, common-sense tips, you will be able to see, firsthand, the many benefits that franchise ownership can bring.

#1 — Assess and Understand Your Local Market

This is where many franchise owners fall behind. Yes, your franchisor will have marketing data and resources for you to utilize, but it’s up to you to understand the area in which you will operate, the people who live there and their needs. If you want to make a difference as a senior care franchise owner, it’s essential to understand what you bring to your market that no one else can provide.

#2 — Start Networking Immediately

No matter how high the demand for quality in home senior care in your area may be, people are not going to line up outside your door to sign up with your company. It’s up to you to go out and tell people about your business. Begin by networking within your established groups. Put the word out about what your business has to offer and why your franchise does it better. Doing this allows you to hone your “pitch” in low-pressure situations, and it gives you the chance to gauge the level of interest surrounding your franchise.

#3 — Surround Yourself with the Best People

Operating your own senior-care franchise may require you to start out with a very small team, but as you add key personnel, it’s important to fill roles with people who can truly help your business grow. You aren’t just putting people into slots; you are matching opportunities with individuals who have the specific skills and talents to take them on. In your business, you need to have high-quality people who share your vision and are committed to providing the highest levels of care.

More Senior Care Franchise Info

If you’re interested in learning more about what it takes to operate a senior care franchise in its first year, Always Best Care is here to help you! To learn more, download our FREE franchising ebook today!

Please refer to our most recent Franchise Disclosure Document for important details.

Be There for the Baby Boomers as a Senior Care Franchise Owner

According to statistics from the National Institute on Aging (NIA) and the U.S. Census Bureau, approximately 10,000 “Baby Boomers” will turn 65 every single day for the next 20 years. The overall senior population in the U.S. is also expected to double during the coming two decades, which means that senior care will only become more and more important. In fact, the need for new solutions in the area of senior housing and non medical care is becoming critical. Baby Boomers are not interested in adhering to the senior-living patterns of the past; they insist on doing things differently, which often translates into different lifestyle needs. This generation will insist on living our their senior years at home, but for them to do so comfortably, our society’s entire infrastructure will require changes.

What does this mean for you?

As a senior care franchise owner, it means that opportunities for growth and success will abound in the coming years, but you can’t just rest on your laurels and expect good things to happen. You need to be able to understand the Baby Boomer generation and their specific requirements. If you can do this, you can become a much-needed resource in your community and a model for how to handle the needs of Baby Boomers.

Recognizing the Opportunity

The dominant mindset surrounding the Baby Boomers and their shift into retirement age has been one of anxiety. Certainly, it’s easy to look at the needs of Baby Boomers — and their sheer numbers — and focus on the negative. But what if you shifted your perspective? It’s actually easy to see great opportunity where others might see stress and strain.

As an in-home senior care franchise owner in your community, you will lead the way when it comes to catering to the Baby Boomers. This generation wants to retain independence, and they love the idea of staying at home through their senior years. However, they also understand that they will require assistance and care from time to time as they grow older, making your senior-care company the perfect solution!

Baby Boomers and In-Home Care: Made for Each Other

Baby Boomers are largely responsible for creating our modern world, and they want to help create a new standard for senior living, as well. For most of them, this means staying at home where they can continue to live as they wish, on their own schedules. You can help this great generation by providing them with the resources they need as your area’s favorite in-home senior care provider!

Learn More

If you’re interested in learning more about providing excellent care as a senior care franchise owner, we invite you to consider the possibilities available through franchising with Always Best Care. We’ve been leaders in senior care for nearly two decades, and we’ve always got an eye on the future. Download our FREE franchising ebook today to learn more.

Please refer to our most recent Franchise Disclosure Document for important details.