home care franchise - Senior Home Care Franchise

Top Twitter Tips for Senior Care Franchisees

These days, you have to use social media if you want to achieve success as a business owner. It doesn’t matter what kind of business you operate or what sector of the economy you find yourself in — your target market is on social media, so you need to be there, too. As a senior care franchise owner, it’s especially important to use social media effectively so you can stand out from the competition in your area.

Twitter is one of the top social media platforms, and it has been for the better part of a decade now. However, many senior care franchisees feel as if the popular micro blogging platform is inappropriate for their businesses, or that it isn’t a valid way to connect with their target audience and market. This thinking couldn’t be further from the truth!

The fact of the matter is that Twitter is one of the most powerful marketing platforms available for franchisees.

If you’re not using Twitter or you’re having trouble understanding how to use it in a way that benefits your elder care business, we have some tips to help you give your franchise the edge it needs in your local area..

Eight Top Twitter Tips for Franchisees

#1 — Use it Daily
Make a habit of posting at least once per day to build up a solid reputation.

#2 — Use Tools to Schedule Tweets
Online apps and tools such as TweetDeck, Buffer and HootSuite can help you manage your Twitter feed and schedule updates so you can better manage your schedule.

#3 — Pay Attention to Notifications
When someone wants to interact or has a question, you need to be able to respond and interact effectively; this is where the magic happens!

#4 — Provide Links to Relevant Content
One of the wonderful ways to establish yourself as an authority in the local market senior care is to tweet links to articles and other pieces that are relevant (and helpful) to your audience.

#5 — Link to Your Blog and Website, but Do It Tastefully
Remember the 80/20 rule: only 20% of your tweets should be promotional, but when you do promote, be ready to tell the world where to go to learn more about your business.

#6 — Use Analytics
You can truly maximize your Twitter impact by using analytics tools, many of which can be found for free on the web. This way, you can fine tune your approach.

#7 — Get Followers by Following
Don’t be afraid to reach out and follow accounts that relevant to what you do! This helps you to connect with potential clients and customers, too!

#8 — Promote Your Business Locally
Talk about local events and don’t forget to tag other local businesses with whom you are allied. This is where you can really stand out!

Social Media Advice and More for Franchisees

Are you wondering how you can build a social media presence that translates into a healthy bottom line for your senior care business? Download our FREE franchising ebook today and find out why Always Best Care is a leader in the growing senior-care franchise sector.

Please refer to our most recent Franchise Disclosure Document for important details.

Three Ways You Can Help Alzheimer’s Patients As a Franchisee

Alzheimer’s Disease and other forms of dementia represent a huge health and wellness concern for many families across the country and around the world. Alzheimer’s is still somewhat mysterious — even to expert scientists and doctors — and there is no cure or treatment that can effectively reverse the symptoms and characteristics of the disease. However, recent years have seen numerous breakthroughs in the ways that people care for Alzheimer’s patients, most of whom fall into the growing senior population.

As a senior care franchisee, you play a special role in the lives of older individuals, and that role gives you a unique perspective into the disease and its effects on patients and their families. What you may not realize, though, is that your role as a non medical senior care franchise owner gives you a chance to provide help, hope and comfort in ways that aren’t possible otherwise.

Here are three ways you can use your role as a franchise owner to help Alzheimer’s patients:

#1 — Lead and Educate

As a franchise owner, you are the leader of a team. Therefore, it’s up to you to make sure you’re up to speed with the latest care techniques and data on Alzheimer’s. That way, you can ensure that your caregivers and other staff members are equally informed and able to provide the best, most comprehensive non medical care possible.

Of course, with the way the world changes these days, it’s important to constantly keep your ear to the ground to stay up to date. New breakthroughs are happening every day, and new methods of non medical care are being developed as we speak, so be sure to stay on the cutting edge!

#2 — Make it Personal

It’s likely that one of the main reasons you became a senior-care franchisee was to give back to your community because for you, it’s personal.

When it comes to caring for Alzheimer’s patients, you can make a huge impact by showing your team — and the families they help — that you are personally invested in the lives of the people for whom your business provides essential care. After all, if you’re like most people, you probably know someone close to you who also suffers from the disease.

#3 — Be Your Area’s Alzheimer’s Care Leader

More and more families are searching for options for Alzheimer’s care these days. When you can show your community that you are the leader in dementia care, you give people hope and reassurance. When people know that they can trust you to provide the best possible care, they will make sure the world knows that your business has what it takes to provide much-needed relief.

Make a Difference as a Senior Care Franchisee

If you’re ready to learn more about senior-care franchise ownership and the difference you can make as a franchisee, we invite you to download our FREE franchising ebook today!

Please refer to our most recent Franchise Disclosure Document for important details.

Four Reasons Now Is the Right Time To Start a Senior Care Franchise

Have you been searching for ways to make changes or improvements in your life and career? Like most people who yearn for such change, you’ve probably considered making moves, but the future consequences are too unclear to take the necessary leap of faith, whether it’s switching careers, starting a business or moving your family to a different part of the world. So you’ve remained in your comfortable existence — and there’s nothing wrong with that!

But what if you’re still motivated by a desire to do something different with your career?

Senior care franchising may be your best option. Why? Well, we think if you just look around you, you’ll see numerous reasons why in-home care franchises represent such awesome business opportunities today.

Here are four of those reasons:

Seniors Crave Independence

Successful businesses are usually built upon a foundation of an ability to offer something that’s in need. Today’s seniors have a need to be independent and autonomous. They have very little interest in nursing-home living, with many older individuals finding ways to stay at home for as long as possible.

As a senior-care franchisee, you can take advantage of this desire in your community. Seniors and their families will appreciate the solutions you have to offer, and they will be sure to tell others about the amazing solutions your business provides.

Baby Boomer Transitions

The so-called “Baby Boomer” generation is retiring and they’re going to need options for their senior years. This generation likes to do things differently, and the way they choose to live out their senior years is no exception.

There are Baby Boomers in your community right now who desire more options as they consider senior living. Will you be the one to help them with your own senior care franchise?

The Best of All Worlds

Being a business owner is tough, but working for a corporation can be just as difficult. What if you could have the best of both worlds without the hassles associated with them? Franchising in the senior care sector gives you the opportunity to operate independently with the full support and power of a successful business backing you. You have freedom to operate, but you also have a team of experts and a proven system behind you. What a great opportunity!

Future Competition Will Be Fierce!

One of the most compelling reasons to get into senior care franchising today is the fact that the future is going to be very competitive as more and more people realize the benefits of owning their own franchises in this sector.

By getting on board now, you can establish yourself as a proven leader while your future competitors are still deciding what to do with their careers. Are you ready to take that leap of faith?

Franchise With Always Best Care

Always Best Care is one of the true leaders in senior care franchising. Download our FREE franchising ebook today and learn more about why your next career decision should go in the direction of at home senior care!

Please refer to our most recent Franchise Disclosure Document for important details.

Four Fantastic Facebook Tips for Franchisees

Do you use Facebook? If you said “yes” in response to this question, chances are you spend a significant amount of time using the popular social media platform. Naturally, you use it to keep up with the lives of friends and family members, and you probably post your share of updates. Of course, if you’re like most Facebook users, you spend some time interacting with brand pages and updates posted by your favorite companies. Facebook is used by so many of these brands and companies because it’s incredibly effective, plus it makes a very small dent in the marketing budget.

If you’re an in home elder care franchisee, Facebook can be a powerful tool in your marketing arsenal, as well, but you’ve got to understand how to use it properly to promote your senior care business. Otherwise, you might as well be spending your days watching the latest viral cat videos!

Here are four tips that will help you get the most out of using Facebook for your franchise:

#1 — Provide Real Value

Ultimately, your Facebook Page is all about your promoting your business, but if you want people to take notice, you need to give them something of value.

Fortunately, doing this isn’t that difficult. Simply scour the web for interesting, relevant articles or newsworthy pieces on aging. Share content that adds value to peoples’ lives without promoting your business. That way, when you do use a post to promote your franchise, it has a greater impact. Also, be sure to post about local events and community activities to show that you’re invested in your area.

#2 — Be Consistent

Your Facebook page should be consistent with everything else you employ to promote your brand. Logos should look the same as they do on your website and everywhere else online. Images should convey a professional, authoritative aesthetic consistent through all social media platforms. Additionally, you want to make sure that your personal Facebook profile reflects positively (and consistently) on your brand.

#3 — Always Use Images!

When people post using only text, they generate very little interest; you’ve probably seen this for yourself when perusing social media. That’s why it’s so important to add an image to every single post. Use images that you have on file or search for unlicensed images on Google. You can also use stock-photo services that allow you to pay a small fee for the rights to use professional-quality photos and illustrations.

#4 — Check Your Links!

When you insert a link into your Facebook post, it populates it with an appropriate image and text. However, you shouldn’t just assume that your link will work as planned. Before you post your update, check all links to be sure they go where they’re supposed to and that they populate the post with the right image.

Always Best Care Can Help!

When it comes to marketing a senior care franchise, we are experts! Download our FREE franchising ebook today and learn how you can be a successful franchise owner in this growing industry!

Please refer to our most recent Franchise Disclosure Document for important details.

Franchise or Independent Business? Make the Right Choice

Life in the corporate world is great for a lot of people. It provides a certain sense of security, and those who operate within its confines can always rely on a steady paycheck. But for many individuals, working as an employee of a corporation leaves them wanting more from their professional lives. They want more control, and they desire the ability to make important decisions. For some, this drives the choice to leave the corporate world and start businesses of their own. Are you one of these driven individuals? If so, you might be mulling the choice between a career as a franchisee — possibly in the growing senior care industry — and existence as an independent small business owner.

So, what’s the right choice?

Now Is A Great Time to Act

Regardless of what you decide to do with your career, now is the perfect time to act on your desire to experience life as a business owner. The economy is beginning to take off again after years of stagnancy, and people are willing to take more risks, which is conducive to a healthy business climate.

Entrepreneurial life can provide benefits that people who remain in the corporate realm can only dream about. But it requires hard work, tremendous personal investment, dedication and sacrifice. That means that if you’re ready to leave corporate life, you better have a plan!

Franchise or Independent — What’s Best for You?

This is a tough question to answer because each individual is different. That being said, there are some factors you can consider to help you make the ideal choice for you, your career and your family.

Investment

How much money are you willing to invest in a business opportunity? An independent venture will require you to spend much more than a franchise, but franchises offer less independence. The franchise advantage, though, is a proven business model and structure, so there’s a greater chance of success right off the bat.

Structure

In an independent business, you alone occupy the top of the food chain. As a franchisee, the large decisions are made by the franchisor. it’s important to consider what level of control you wish to maintain, and what level you’re willing to relinquish. It’s a tradeoff — there are advantages and disadvantages to each type of structure.

Branding and Marketing

As an independent business owner, you are starting from scratch, which means that you have to build a brand and grow the public’s awareness of it. When you’re a franchisee, however, you buy in to a brand that’s already been established and is recognized by the public.

What’s Your Decision?

Whether you choose to go the independent route or you decide that in home senior care franchising is right for you, your eagerness to make it as a business owner is admirable! Success can be yours in either scenario, but it’s necessary to do your homework and search your heart to ensure that you have the best chance at success.

If you’re interested in learning more about franchising in the booming senior-care industry, we invite you to download our FREE franchising ebook today!

Please refer to our most recent Franchise Disclosure Document for important details.

Are You an Unhappy Employee? Become a Happy Franchisee!

Working and making a living as someone else’s employee is a perfectly legitimate way to go about having a career. In fact, there are many benefits associated with this work/life model, including the ability to leave work at the office and leave the big responsibilities with the real stakeholders. But for some people, the allure of owning one’s own business is more powerful and attractive than a career spent as an underling to someone else. If you are one of these people, you might feel stuck in your job because starting your own business simply requires too much time, effort and capital; it’s just not a good idea to make that big of a leap. This is why franchising is so attractive to people like you who want a change — and more responsibility — in their careers. And if you’re serious about becoming a franchise owner, it’s hard to beat the opportunities available right now in the booming in-home senior care industry!

Saying Goodbye to an Unfulfilling Career

When you look at the world of employment, it seems like people are working harder than ever for a rapidly dwindling set of rewards. Corporations and other employers expect people to go above and beyond 40 hours of hard work every week, and many employees are feeling the effects of burnout. To add insult to injury, many modern employers are so focused on the bottom line that they see their employees not as the human beings that form the backbone of their enterprises, but as assets that can be discarded when they no longer provide value.

It’s a tough world out there, and even though the majority of employers treat their employees well, those who demand more out of their careers can feel lost in a cycle of hopelessness in their jobs.

But where is the relief?

Considering Senior Care Franchise Ownership

People like you who work hard and care about results deserve to have opportunities that reward your efforts. Franchising is a terrific way to break out of the corporate machine and begin your own rewarding journey of business ownership. Senior care franchises, in particular, offer a great way to give back to the community while operating in a business model that’s experiencing amazing growth (with no signs of slowing down). Franchising in the senior care industry also requires less of an initial investment than many other franchise opportunities, making it ideal for those who are new to business ownership.

Learn More About Senior Care Franchising

Are you interested in learning more about how you can trade your stifling career for a life as a successful business owner? Answers are right around the corner. Download our FREE franchising ebook and find out if you have what it takes to own and operate a senior care franchise in your area!

Please refer to our most recent Franchise Disclosure Document for important details.

Three Tips for Selling Your Senior-Care Services

When it comes to operating a successful in home senior care business, you’ve got to be able to split your focus on two different aspects: On one hand, you probably entered the senior care industry because it offers a way to provide help, assistance and much-needed care to aging individuals in your community who might otherwise suffer from a lack of options. On the other hand, you’re also running a business, which means that if you want to continue to provide excellent care and act as a resource in your community, you need to be able to sign up clients and turn a profit.

All too often, unfortunately, franchisees in the non medical elder care industry fail to focus adequately on the business side of things, leaving them vulnerable to the competition and making it difficult to establish a local presence.

Are you wondering how you can restore balance so that you provide excellent care for your clients and your bottom line? We have three tips that you can’t afford to ignore!

#1 — Be Proactive!

Even though you might be able to provide the best care in the country, that’s not enough to sell your services to people. You just can’t afford to expect that the mere presence of your franchise in a specific market will drum up enough interest to get people to dial your number or sign up for more information on your website.

You have to be willing and able to put yourself out there and sell.

If you have sales experience, great! Take full advantage of your sales skills, and you will likely find success. However, if you feel uncomfortable with sales, remember that what you’re actually selling is better lives for older individuals and their families. You simply have to be proactive about it.

#2 — Build a Network

If you want to sell your senior-care services successfully, you have to position your pitch in a way that it gets heard by people who matter. That’s why it’s so important to establish strong relationships with hospitals, physicians, senior communities, estate attorneys and others in your area.

Through these connections, you will find exactly the clients that you are looking for.

#3 — Watch the Competition

You don’t want to be looking over your shoulder constantly, but you have to be aware of the fact that senior care is booming right now, and a lot of hungry franchisees are entering the industry, many of them with unique and innovative ideas about selling their services.

Pay attention to what your competitors are doing and work to set yourself — and your business — apart. And when you notice that someone might be working a little harder than you on the sales side, that’s your signal to find another gear, seek the wisdom of your area representatives and do what it takes to find your client base.

Learn More

If you want to know more about what it takes to be a successful franchisee, we invite you to download a copy of our FREE franchising ebook today! It’s packed with information you won’t find anywhere else. Download it now!

Please refer to our most recent Franchise Disclosure Document for important details.

Four Signs that Franchising Is Right For You

Like a lot of people these days, you might be searching for opportunities that make your personal and professional lives more comfortable and successful. Perhaps you’ve worked in the corporate world, or you’ve considered hanging your own shingle as the owner of a business. If nothing seems to satisfy, but you’re eager for something new, franchising might be your best bet. Franchising, particularly in the rapidly growing in-home senior care industry, is a great way to make a living while making a difference. Moreover, it features the best of all worlds when it comes to the business experience. And when you find the ideal franchise, you experience the perfect balance between support and freedom.

But how do you know if franchising is really right for you?

Here are five signs to look for:

#1 — You’ve Got an Active Mind

Are you always thinking of ways in which a business you run could be successful? Are you constantly looking at trends and performing forecasts of the future? Do you often find yourself considering possibilities surrounding marketing initiatives? Your thoughts can be put to good use in the world of franchising, where good ideas are always welcome.

#2 — You Motivate Yourself

You don’t need anyone to tell you what to do in order to get the job done. You just do it, and you do it well. As a self starter, you are perfect for a possible career as a senior care franchise owner. However, it’s important to note that you will need to take direction from the franchisor who will give you guidance based on proven principles.

#3 — You Know How to Follow A Successful System

Sometimes business is all about doing the right thing based on what’s worked in the past. Yes, you’re a thinker and a self starter, but you realize that when something works, it’s worth repeating. As a franchisee, you will work with people in your industry that have proven time and again that they know what works. All you need to do is recognize that the system is the path to success, then you can augment it with your own expertise and business savvy.

#4 — You Feel Like It’s Time for A Change

Are you simply ready for a new direction in your life and your career? Have you looked at different opportunities and found them lacking something? Perhaps franchising is the ideal scenario and you simply haven’t investigated it yet.

If you are truly ready for a change in your life that will affect every aspect of your personal, social and career tracks, it’s time to take a look at franchising. Franchising — especially in senior care — is a great way to play to all of your strengths while ensuring that your future remains bright.

Learn More About Senior Care Franchising

Are you interested in learning more about what franchising in the senior care sector can do for you? Download our FREE senior care franchising ebook today! It’s loaded with excellent information and insights that you won’t find anywhere else. Simply click the link and see where franchising can take you and your career!

Please refer to our most recent Franchise Disclosure Document for important details.

Three Rules for Social Media Franchise Marketing

One of the biggest advantages of franchising is the ability to use a proven system as a means of finding success. Owners of startups and other types of businesses are required to do it all by themselves in most cases, and that can be stressful. Franchisees are expected to do some work on their own, though, and those who put in the proper effort are usually rewarded with greater successes than their competitors and peers. One of the major ways in which senior care franchisees can give themselves a boost is by using social media intelligently and effectively, but there are some rules to follow.

Are you wondering how you can maximize your social media efforts and help your in home elder care franchise become more successful? Read on for five essential rules!

#1 — Provide Quality Content

We’ve addressed this one before, but it can’t be overstated — your social media content should consist of 80% value and 20% promotion. People aren’t going to follow you because you fill your feed with boasts about how great your business is. They follow and support your business because you provide them with valuable, unique insights. Take some time to craft high-quality content that contains value, and you’ll see your social media presence grow considerably.

#2 — Have Some Patience

Growing your presence on social media takes time, especially when you’re just beginning. Seeing your follower count hold steady can be frustrating, and you might feel like acting rashly to get the meter to move. The best advice is to be patient and let the process work. Trust that by providing great content you will grow your follower base. Remember: slow and steady wins the race!

#3 — Be a Good Listener

As a provider of in home senior care, you expect your caregivers to be excellent listeners. You need to operate in the same way on social media if you want to gain traction. Pay attention to what your target audience is talking about and join the conversation with valuable insights. Try to locate their pain points, then show how you can relieve them. Keep your ear to the ground, and you’ll see your social-media status grow.

The Final Word

As you can see, marketing on social media is fundamentally similar to marketing through other media. Be mindful of the content you’re providing, be patient and remember to pay attention to what’s going on — these are pieces of advice that may seem obvious, but they’re all too easy to forget when working with social media platforms like Twitter, Facebook and others. It’s an ongoing process, but it’s one that will pay dividends as long as you follow the rules!

Learn More!

Are you interested in learning more about what it takes to operate a successful non medical senior care franchise? Download our FREE senior care franchising ebook today! It’s packed with valuable information you won’t find anywhere else!

Please refer to our most recent Franchise Disclosure Document for important details.

Just the Facts: A Senior-Care Franchise Q&A Session

Franchising is a form of business ownership that people tend to understand in a general sense, but they often become confused about the details of franchise operation and the differences between franchises and other business types. In our last post, we answered some of the most common questions people have about franchising. Today we want to drill down deeper into questions you may have specifically about franchising in the growing senior-care sector.

Operating an in home elder care franchise is a great alternative for people who have a passion for business, but don’t believe they fit in with other types of business opportunities. It also appeals strongly to those who feel more at home working with people instead of products. If you fit this category, read on for some insights that will help you understand the realities of senior care franchising and, possibly, move forward confidently with your own franchising dreams.

How Does Senior Care Compare with Costs?

The costs associated with franchising vary greatly, so it’s not easy to give a clear answer to this question. That being said, the cost of franchising in the senior care sector is comparable to or less than many other popular service-oriented franchises.

One thing we can say with confidence: Always Best Care is proud to have been named one of the “top low cost franchises” by Franchise Business Review.

Will I Succeed in Senior Care?

Not everyone is cut out to be a successful senior-care franchisee, so how do you know if you have what it takes?

Successful franchisees in our industry are:

– “Self starters” who display a willingness to do what it takes to succeed on their own on a daily basis

– Passionate about helping others and improving the lives of the people around them

– Effective when it comes to time management and delegation

– Willing to receive and implement coaching from area representatives and others with authority in the system

– Comfortable following a proven system, but with a willingness to innovate within that structure

What About the Future?

Franchising will always be around, and there will always be opportunities. As far as the future of franchising, we can only speak confidently about the senior care industry, which is more “recession proof” than virtually any other sector of the economy. Senior care services will always be needed, regardless of the state of the economy. And the growth of the senior population ensures that a continuous customer base will be ever present.

Have More Franchising Questions?

If you’re interested in learning more about franchising in the non medical home care industry, we’ve got the answers you need! Just download our FREE franchising ebook to get started today.

Please refer to our most recent Franchise Disclosure Document for important details.