home care business - Senior Home Care Franchise

Senior Care Franchisees — What’s Your Social Media Plan?

Like most people in business, you are probably aware of the marketing potential of social media. Social media is a powerful and essential plank in your promotional platform, so you can’t afford to ignore it, particularly in the senior care industry, where it’s crucial for you to be able to sell your services and get people to take notice. Unfortunately, mounting a successful social media campaign takes time and energy that you might not have while trying to operate a successful business at the same time.

Thankfully, there are ways for you to fit social-medial management into your busy schedule in a way that’s effective in terms of reaching your marketing goals. But you have to have a plan!

Your Senior Care Social Media Plan

What does your social media presence look like now? Are you posting updates only when you remember to do so? What kind of value are you offering to your followers with your tweets and status updates? Are you actively searching for more followers?

If the previous paragraph overwhelmed you and made you feel like you’re not doing it quite right, that’s okay. Creating a social-media plan for your franchise will streamline the process and make it easy for you to maintain a strong presence on the most popular platforms.

Basically, what you need to do is decide how frequently you want to post updates, and what sort of content those updates will consist of. Remember: if you’re going to be effective, it’s important to stick to the 80/20 rule, which says that 80% of your updates or posts should provide value, with only 20% devoted to promotion.

Then, you need to determine which platforms you’re going to use. If you don’t have a lot of time, it might be smart for you to simply focus on Facebook for now. If you feel like you can afford to be more flexible, you can add Twitter and other platforms like Google + or even LinkedIn.

Take Advantage of Scheduling Apps

The next step is to create a schedule. One of the cool things about social media is that you can schedule your posts in advance, which can be a game-changing time saver. Using apps like Buffer, HootSuite or TweetDeck allows you to schedule all of your posts in advance, and many of these apps give you the ability to post across multiple platforms simultaneously.

You should also create time in your schedule to devote to social media specifically. Otherwise, the work may never get done. If you can afford to do so, it may be a good idea to hire an assistant (virtual or otherwise) who can handle your social media responsibilities. If you know where to look, this can be more affordable than you think.

Get Help from Your Franchisor!

One of the great advantages of franchising is always being able to consult the expertise of your franchisor. Utilize everything that’s made available to you, and be sure to follow recommended best practices. This can ease your work load considerably!

If you’re looking for additional information on using social media to promote an in home senior care franchise, we can help! Download your own copy of our FREE franchising ebook today to learn more.

Please refer to our most recent Franchise Disclosure Document for important details.

Joining the Multi Billion Dollar Senior Care Market

You might be aware that the senior-care industry is growing rapidly (which is probably why you’re here reading this), but did you know that the industry has grown so much recently that analysts are valuing it at more than 300-billion dollars? That number may shock you — after all, it’s not like senior-care issues and news are front-page, newscast-leading items — but it shows just how much untapped opportunity there is within this special sector of the economy.

Have you been interested in buying and operating your own in home senior care franchise? Although the amazing growth continues, you don’t want to wait too long to make a decision.

Let’s examine the factors that make right now the perfect time to join the massive senior care market!

Baby Boomers Are Transitioning

The “Baby-Boomer” generation makes up a significant portion of the total U.S. population. Approximately 75 million individuals in the United States are members of the generation, and they are all reaching an age where key decisions must be made.

For many “Boomers,” this means handling the care of their parents, who have lived longer lives than anyone could have expected. Baby boomers remember the conditions under which their grandparents lived, and for the most part, they want to ensure that their parents have an easier, healthier and more comfortable time. In many cases, this means selecting the in-home senior care option, which allows for the greatest comfort and flexibility while receiving the best available care.

Baby Boomers are also being confronted with decisions to make regarding their own care. Retirement is upon them, and they want to make sure that decisions they make today ensure the best possible future for them when they are older. They also want their children to understand what types of care and housing they prefer to experience.

What all this means is that the demand for senior-care options is only going to continue to grow. Although the industry has become massive in recent years, there’s nothing preventing it from continuing to grow. With baby boomers occupying a transitional phase right now, there is no better time to join the elder care industry!

People Want Options

When it came to caring for seniors in previous generations, it meant moving Mom or Dad to a facility where freedom and autonomy for residents — not to mention comfort — were placed very low on the list of priorities.

Today, seniors have many more options available to them, and in-home senior care is one of the most appealing. The demand for such options is incredibly strong, as it turns out, and it is only going to become more powerful with the transitioning baby boomers preferring overwhelmingly to stay at home themselves.

In this climate, it’s easy to see why owning a senior-care business is so appealing. In business, it’s rare to see such a huge demand for something with so many ways to satisfy it, making in-home senior care a golden opportunity!

More Senior Care Market Information

Are you interested in learning more about what it’s like to own and operate a senior-care franchise? Download our FREE franchising ebook today!

Please refer to our most recent Franchise Disclosure Document for important details.

Training and Support for Senior-Care Franchise Success

Franchising is so attractive because it allows entrepreneurs and business-minded folks like you the chance to succeed using proven systems and techniques. When you combine the power of your own experience and expertise with the resources that are available from a high-quality franchise operation, finding success is simple as long as you’re willing to work hard and stick with the system. This is especially true in the senior-care industry. In home care is one of the fastest-growing franchise sectors, and the market is becoming more and more competitive by the day.

If you’re looking for an edge as you select the right senior care franchise for you and your family, make sure you spend time investigating the training and support resources that are offered. It could mean the difference between success and failure for your business!

Here are some tips:

Look for Training and Support Before You Open

You want to feel confident and ready to provide an amazing service on Day One of your business’s existence. That’s why it’s important to invest in a franchise that offers extensive training prior to your opening day. At Always Best Care, for example, we provide new franchisees with a comprehensive, twelve-week training program, which covers essential topics like initial setup, management, marketing and more!

Mentors and Teachers

Although it’s possible to find mentors and teachers on your own, your best bet is to select a franchise that provides mentorship as a built-in part of its system. Always Best Care’s Area Representatives, for instance, provide ongoing local support for franchisees at every stage of business, and they’re available to answer all of your questions and address your concerns as they come up.

Marketing Support

These days, business success is more dependent upon marketing savvy than ever before. That’s why it’s so critical for prospective franchisees to make sure they franchise with businesses that offer ongoing marketing and advertising support. Always Best Care is a leader in the industry because we provide cutting-edge marketing tools and techniques in addition to our amazing national advertising campaigns. This gives our franchisees a huge advantage in their local markets.

Licensing Help

If you’re going to succeed in senior care, obtaining your license is a necessary step. That’s why you want to partner with a company that will provide guidance for every aspect of the licensing process. Otherwise, you may run into costly delays and snags that keep you from starting on the right foot. Always Best Care understands the importance of proper licensing, which is why we provide experts at every level to help you!

Consider Franchising with Always Best Care

Are you interested in learning more about the amazing training and support we offer to our franchisees? Are you curious about the tools and techniques we have to offer? Learn more about our business and the opportunities we have available by downloading your own copy of our FREE franchising ebook today!

Please refer to our most recent Franchise Disclosure Document for important details.

Blogging Your Business — Five Tips for Success

Succeeding at business in today’s world requires a certain amount of Internet marketing expertise. This means using social media, setting up a website, growing an email database and practicing proper SEO (Search Engine Optimization) techniques so that you can be found on the web. One aspect that business owners tend to neglect, though, is blogging.

So, what are the benefits of business blogging?

More Traffic
Every time you update your blog, you create yet another chance to be found by new users.
Fuel for Social Media
When you post a new article on your blog, you have one more piece of content that you can share on social media. More importantly, you give your fans and followers something new to share!
You Are an Authority
When you write consistently about the topics your business focuses on, you establish yourself as an expert in your field, growing your credibility.
Traffic Converted Into Leads
When you add a call to action to your blog post, it encourages readers to travel through your business’s marketing funnel, allowing you to capture the best possible leads.

Tips to Get the Most Out of Your Blog

Now that we know the big benefits of blogging, we can get into some advice to help you maximize your blog’s impact.

#1 – Keep it Consistent

Your blog isn’t going to generate much traffic or make much of an impact if you don’t update it regularly. Try for at least one new post per week.

#2 – Find Unique Angles

Many of the topics you want to cover have been addressed time and again online. As you generate ideas, try to find topics that haven’t been covered, or locate subjects on which you can write from a new angle.

#3 – Easy on the Eyes

Reading online isn’t always the most pleasant experience. Reward your readers by ensuring your blog is full of great images, headlines, lists and space.

#4 – Know Your Keywords

If you want the right people to find your blog, you need to attract them by using the most relevant keywords. Just a little bit of research into this area can give you a huge edge.

#5 – Your Voice; Your Point of View

Attracting readers to your blog is one thing; getting them to come back again and again is a whole other challenge. That’s why it’s so important to establish a unique voice and point of view, letting readers know that they can only find content as fresh, informative and useful as yours on your blog!

Blogging Help and More with Always Best Care

Are you interested in growing a business, but you need some help when it comes to setting up an excellent marketing campaign that includes consistent blogging? When you franchise with Always Best Care, you get access to the industry’s top marketing tools and strategies, and you always have help when it comes to attracting traffic to your site and your business. If you’d like to learn more, download our FREE franchising ebook today!

Please refer to our most recent Franchise Disclosure Document for important details.

Find a Franchise – Tips to Help You Locate the Best Opportunity

Have you determined that buying a franchise is the best way for you to put your business skills and talents to work? If so, you know that franchising offers the best way for you to enjoy the experience of running your own business without the potential pitfalls that can get in the way of shepherding an original idea from its conception through its realization (and beyond). The real challenge for you now is determining what type of franchise to buy.

Are you stuck trying to determine which franchise will give you the best chance for success? Here’s how you can pinpoint the perfect opportunity!

Big Questions

It’s important to ask yourself some important questions to determine what you truly value in life and in business. Doing this will help you eliminate franchise opportunities that simply will not work for your life and your specific situation.

What are your goals?
What is your budget?
How do you see your role within the business?
What level of risk are you comfortable with?
What do you actually envision yourself doing?

Asking these questions will reveal a lot about who you are and what type of franchise will be the best fit, and it should help you focus on a specific industry or sector.

Franchise Attributes

Once you’ve determined the franchise sector that fits you best, it’s time to separate the players from the pretenders, which means asking even more questions:

Is the franchise dedicated to staying on the cutting edge of their industry?

What kind of support is offered to franchisees?
What is the corporate staff like – can you work with them?
Does the company care about your potential for success?
How selective is the franchise when choosing owners?

If a particular franchise fails to provide positive responses to these questions, you should look elsewhere!

Due Diligence and the FDD

Before you commit to a specific franchise, it’s critical that you review the Franchise Disclosure Document (FDD) thoroughly. This document will tell you everything you need to know about the company and your potential role within it, so if it doesn’t resonate with you and your values, you should take it as a sign that you ought to look elsewhere for opportunities! Remember – buying a franchise is one of the biggest investments you will ever make, so make sure you’re comfortable and confident before you make any commitments.

Learn More About Senior Care Franchising

The senior care industry is growing at an astronomical rate, and opportunities abound for enthusiastic business owners like you who want to grow successful businesses. If you’ve determined that this sector is a good fit, or if you’d just like to learn more about the industry, we invite you to download our FREE franchising ebook, which is loaded with even more insights that can help you make an informed decision about your future.

Please refer to our most recent Franchise Disclosure Document for important details.

Go Into Business for Yourself, not by Yourself with Franchising!

Going into business for yourself often means going into business by yourself. And that means lots of sleepless nights and weekends spent at the office. For many entrepreneurs it’s all worth the effort – few things are as satisfying as building something meaningful from the ground up – but the realities of going into business for oneself can be too daunting for even the hardest working would-be business owners.

So, what’s the solution for those individuals who can envision their own business success, but are discouraged by the realities of building the business on their own? Franchising, of course!

The Franchising Sweet Spot

When you purchase and operate a franchise, you find yourself in the “sweet spot” of business ownership. You don’t have to feel like you’re putting your capital (and your skills) in jeopardy by gambling on a brand-new venture. Instead, you invest your capital and skills in a proven model.

Help Is Always Available!

The best part is that the franchise model ensures that you never have to do it all by yourself. For example, let’s say you purchase a senior care franchise. You have experience dealing with management, and you’re passionate about helping others and ensuring that seniors live their best possible lives – those attributes can truly flourish in the franchise system because they are supported by a proven process that fosters success. All you have to do is follow the system and use the tools that are made available to you by your franchisor.

Additionally, there are people in the system like Area Representatives and other franchisees who can assist you when you get stuck or have encountered an issue that you might not know how to address. Nothing like this exists anywhere else in the entrepreneurial world, which is why franchising is so appealing.

Franchising and Freedom

But what about the freedom to make important decisions on your own and solve problems creatively? You follow a proven system as a franchisee, but it doesn’t mean that you won’t be able to flex your creative muscle and develop unique solutions to problems using your experience and acumen.

In fact, franchisors prefer to work with franchisees who bring knowledge, creativity and problem-solving ability to the table! Your success helps the company grow, and everybody wins when each member of the company pulls his or her own weight (all while following the proven system for franchise success).

So, instead of mulling over opportunities that place all the pressure for success squarely on your shoulders, why not consider buying a franchise? It gives you the opportunity to go into business for yourself while avoiding the numerous pitfalls that would come from going into business by yourself!

Learn More!

Are you interested in learning more about franchising in the growing senior care industry? Download our FREE franchising ebook today and learn how you can get started in this amazing industry! Also, be sure to visit our website to learn more about how you might fit in with the Always Best Care team.

Please refer to our most recent Franchise Disclosure Document for important details.

Local Marketing for Franchise Success

Marketing your senior care franchise successfully requires you to make sure your business gets exposure on multiple fronts. TV advertising, billboards and – especially – Search Engine Optimization (SEO) are all important tools to use as you spread the word about your franchise. However, if you’re not focused on your local market, you may not experience the full potential of your efforts.

If you’re a franchisee and you’re looking for an edge in your marketing efforts, there is actually a lot you can do to spread the word about your business. Obviously, any marketing strategies that you intend to implement will need to be approved by your franchise. But by taking the initiative with some proven methods of marketing, you can separate yourself from the local competition and establish your business as a leader.

Following are a few local marketing initiatives that you can combine with your in home care franchise marketing plan for great success:

#1 – Local Business Listings

From the consumer’s side of the equation, this seems like common sense – when you search for a local business online, you expect to find information on its location, business hours, telephone number and social media presence. Unfortunately, too many local businesses fail to establish themselves in local listings.

If you aren’t showing up in search results, then it’s time to build profiles and add information to sites like Google Plus, Foursquare, Yelp and Facebook. Be sure to consult with your area representative or corporate office so that you adhere to your company’s guidelines. Your support team may even have tools, images, templates and strategy guides to help you!

#2 – Social Media

Almost every business uses social media, but some businesses use it much more effectively than others. For franchises, it’s critical to use social media outlets to locate and market to a local audience. Using social media platforms like Twitter, LinkedIn and Facebook allows you to plug your business directly into the community by promoting news, events and other pertinent information in your feeds.

Once you’ve established yourself as a local business worth following on social media, you will build amazing loyalty among your followers and fans. Of course, you should always check with your corporate office to ensure that the strategies you employ adhere to franchise guidelines.

#3 – Email Marketing

If you’re like most people, you probably get emails every day from local business promoting their services and wares. Maybe you delete most of these, but it’s likely that you’ve also learned about promotions and deals that made you a more loyal customer thanks to email communications that have provided real value.

An email marketing campaign can be difficult to establish, but your efforts will be worth it in the long run as you build a list of interested, local consumers who have voiced real interest in your business. Be sure to inform every customer (and potential customer) about the benefits of signing up for your list (discounts, coupons, free consultations, etc.). After a while, you’ll notice that your email list contains names of your most loyal and passionate fans. Just make sure that you work with your area rep or corporate office so you know the guidelines that must be followed to ensure franchise success through email!

If you’re interested in learning more about franchise marketing in one of the fastest-growing sectors, contact Franchise With Always Best Care today! Also, be sure to download your own copy of our FREE franchising ebook for more great information on how you can succeed as a franchisee!

Please refer to our most recent Franchise Disclosure Document for important details.

Learn These Three Communication Keys for Franchise Success

When people think about business ownership, they often conjure mental images of lone visionaries who built their companies by hand from the ground up. While there are certainly examples of this kind of entrepreneurial success out there, it is far from the norm. In most cases, businesses only prosper when cooperation and communication are present. This is especially true for franchises.

Whether it’s the franchisor communicating training principles effectively, or it’s a franchisee explaining to an employee how to perform properly, the quality of interactions between people has a lot to do with the prosperity of a franchise.

Here are just some of the ways in which effective communication can make a real difference.

Training

When you look at the most successful franchises, one thing stands out: franchisees know exactly what they have to do in order to succeed, and they feel confident in their ability to carry out the actions that will make their businesses – and the franchise, in general – as successful as possible. This only happens when comprehensive training programs are implemented and made available as conveniently as possible.

Additionally, franchisees need to be able to convey what they’ve learned to the employees on their staffs. When training is consistent, useful and comprehensive from the top down, the whole process is easy. That’s why you should look for a franchise that takes training seriously when you decide to invest for yourself.

Taking Advantage of Technology and Online Tools

Businesses that don’t take full advantage of the Internet exist in a different time and place, and it’s only a matter of time before they face the same fate as the dinosaurs that they resemble. Some franchises have been able to continue operating based on old methods and models, but the franchises that flourish in today’s climate are those that have embraced and integrated technology fully into their operations.

When you do your homework about franchises, be sure to pay special attention to the businesses that have embraced technology and the Internet. These companies represent the cutting edge of franchising, and they give you the best chance of growing your business effectively today and for many years down the road.

Person-to-Person Interaction

Technology and the embrace of the Internet are incredibly crucial for franchise success and effective communications. However, nothing will ever replace the power of personal interaction. Successful franchises combine high-powered digital tools with support provided by real people with experience, knowledge and wisdom to share.

When it’s time to make a choice in purchasing a franchise, be sure to select one that provides person-to-person support in real time. When you’re able to work with people who have succeeded using the franchise system, you give yourself the best opportunity to build the business of your dreams!

Always Best Care – On the Cutting Edge of Communication

If you’re interested in learning more about the importance of communication for successful franchising, we invite you to contact us today! Our training programs are the best in the industry, and we value communication and interaction highly – it’s just what we do! Call us today, and be sure to download your copy of our FREE franchising ebook!

Please refer to our most recent Franchise Disclosure Document for important details.

Want Franchise Success? Follow These Tips!

One of the best ways to start your own business in today’s economy is to purchase your own franchise. Franchises offer entrepreneurs the chance to take full control over their careers without requiring them to start completely from scratch.

When it comes to operating a franchise successfully, many of the concepts that are relevant to other ventures also apply, but there are a host of specific factors that franchisees need to consider in order to ensure growth, prosperity and an excellent reputation with their unique businesses.

#1 – Know Your Community

Some franchisees believe that a well-known company name is enough to establish their businesses within their respective communities. While the ability to lean on a familiar brand name can certainly make life easier, it’s still necessary to be active in the community.

Making your business known in the community by donating time, services or supplies to worthy causes – or by turning your business into a resource – is a great way to establish trust and goodwill. On the other side of the coin, it’s also a good idea to get to know your local competitors and what they’re doing to succeed in your part of the world.

#2 – Practice Outstanding Customer/Client Service

Again, you can’t depend on the name of your business to ensure that the people you serve are satisfied; you must work just as hard as any other business owner to make sure that your customer/client base keeps coming back (and recommends you to as many people as possible)! Customer service is key, so give your audience plenty of opportunities to not only find satisfaction, but to also report on their experiences through social media, reviews and other outlets.

#3 – Use Social Media Wisely

Speaking of social media , you can grow your franchise business by leaps and bounds if you know how to use platforms like Facebook, Twitter and Google Plus the right way. Maintain profiles on the popular social media sites, and be sure to engage with your customer/client base regularly. Also, make sure people know where to find you online. Social media platforms are free to use, and they can be the most powerful marketing tools available in the current digital age.

#4 – Take Advantage of Your Franchisor’s Support!

Of all the tips that you can take advantage of as a franchisee, this one is the most crucial. Franchises are successful because they use proven, repeatable methods and techniques to establish themselves, grow and profit. Whatever you do, avoid second guessing the valuable wisdom handed down from your franchisor, and be sure to take advantage of all the tools and technology made available to you.

Ready to Learn More?

If you’re interested in learning more about how to succeed as a franchisee, download our FREE franchising eBook today! Also, be sure to contact us for information on amazing franchising opportunities within the growing senior-care industry!

Please refer to our most recent Franchise Disclosure Document for important details.

Stuck in a Financial Rut with Your Career? Buy a Franchise!

Our economy is changing rapidly, and the people who seem to be succeeding are those who have taken life directly by the reins. Entrepreneurship is rapidly becoming the best way to succeed financially in our current economy, but many people cannot simply drop everything to start a new business; the risks are too great.

Thankfully, franchising offers a wonderful alternative for people who feel a need to take more control over their careers, but who may not want to start from square one.

Let’s take a look at some of the reasons why buying a franchise could be the perfect decision for you and your career!

Built-In Success

The most attractive aspect of owning a franchise is the proven track record that comes with ownership. Successful franchises are built on the work that’s already been performed by people like you in the past.

Training

Going into business alone is a lot like flying blind, and some people navigate this way better than others. With a franchise, you are given the tools and training to succeed during every step of the process. Successful franchise operations train their franchisees so that they’re prepared to excel in any situation.

Marketing Help

Going into business often requires people to wear many different hats, which can lead to people spreading themselves – and their talents – thin. This is especially true when it comes to marketing, which is arguably the most important aspect of any business today. Thankfully, franchising allows you to focus on doing your job without having to spearhead a powerful marketing campaign all by yourself. You’ll certainly have to do your part in terms of promoting your business, but you’ll be backed by proven strategies and tools that will help you attract – and retain – customers and clients.

Avoiding Risk

Entrepreneurship is all about risk – the greater the risk, the greater the reward – but it doesn’t always work out positively. Sometimes the greatest risks lead to the greatest downfalls, and that can make going into business for yourself unattractive. Franchising, however, allows you to enter the world of entrepreneurship without taking on the type of risk that might put you or your family in financial danger. This is not to say that risk is absent from the franchise experience; but you can feel much more confident about moving forward successfully when you bring your talents, dedication and passion to the ideal franchise opportunity!

Ready to Learn More?

The senior-care industry is shifting, and Always Best Care is leading the way when it comes to providing fantastic care for seniors as well as amazing opportunities for franchisees. If you’re curious about going into business for yourself, and you’d like to learn more about franchising, particularly in the senior-care field, you should contact us today for a FREE consultation!

Call us at 855-430-CARE (2273) and don’t forget to download your copy of our FREE ebook!

Please refer to our most recent Franchise Disclosure Document for important details.