home care franchise - Senior Home Care Franchise

Local Support – The Secret to Success for Your Franchise

When you purchase a franchise, you’re buying a business, but you’re also obtaining access to a trusted, nationally recognized name. That’s part of the beauty of franchising, regardless of the industry – the public is largely already aware of your business and its reputation before you open your doors on Day One. Franchising makes it possible to tap into the public’s existing awareness of a brand on the national level, but success as a franchisee on the local level isn’t guaranteed, regardless of the public’s awareness of the brand. Whether you choose to purchase a franchise in the senior care sector or in some other arm of the industry, the presence of solid, dependable local support can mean the difference between prosperity and failure.

If you’re interested in purchasing a franchise and you want to ensure that you will receive the support you need, look for the following:

Local Coaching

It’s wonderful to be able to receive comprehensive training and guidance from the corporate or national level, but there are nuances to operating locally that can only be addressed from the perspective of someone who understands the business at the ground level. For example, Always Best Care provides bi weekly coaching sessions to its franchisees from experienced Area Representatives who share a significant stake in the business’s success. If this type of coaching is missing from the opportunity you’re investigating, it might be time to look elsewhere.

A Quick and Helpful Response

Sometimes you need an answer ASAP, and the more you wait, the more you hurt your business’s ability to serve clients and ensure your success. All franchises have protocols for receiving assistance, but you should be on the lookout for franchises that provide support on the local level from business owners who know the area (and the needs of its residents) inside and out. At Always Best Care, our Area Representatives share in the royalty income that franchisees generate, which means that they don’t succeed unless you do. They are helpers, mentors and teammates, and they are always there to give you the support and answers you need when you need them!

Local Strategic Planning

Successful businesses are led by people who have an ability to see around the next corner and are able to plan for the future. Many franchises focus on strategy and planning on the national level, but they provide little to no assistance locally, which is where the rubber really hits the road. As a franchisee, you need to be able to plan for the future based not only on national trends, but also on the unique characteristics of your specific area. Always Best Care provides ongoing local strategy support so that franchisees can take advantage of all the knowledge and information that’s available. This gives business owners the best chance at success in an increasingly competitive industry.

Learn More!

Are you interested in learning more about how local support can drive your success as a franchisee? Download our FREE franchising ebook today to learn how you can benefit from the guidance and mentorship that’s available to you when you join the Always Best Care team!

Please refer to our most recent Franchise Disclosure Document for important details.

Blogging Your Business — Five Tips for Success

Succeeding at business in today’s world requires a certain amount of Internet marketing expertise. This means using social media, setting up a website, growing an email database and practicing proper SEO (Search Engine Optimization) techniques so that you can be found on the web. One aspect that business owners tend to neglect, though, is blogging.

So, what are the benefits of business blogging?

More Traffic
Every time you update your blog, you create yet another chance to be found by new users.
Fuel for Social Media
When you post a new article on your blog, you have one more piece of content that you can share on social media. More importantly, you give your fans and followers something new to share!
You Are an Authority
When you write consistently about the topics your business focuses on, you establish yourself as an expert in your field, growing your credibility.
Traffic Converted Into Leads
When you add a call to action to your blog post, it encourages readers to travel through your business’s marketing funnel, allowing you to capture the best possible leads.

Tips to Get the Most Out of Your Blog

Now that we know the big benefits of blogging, we can get into some advice to help you maximize your blog’s impact.

#1 – Keep it Consistent

Your blog isn’t going to generate much traffic or make much of an impact if you don’t update it regularly. Try for at least one new post per week.

#2 – Find Unique Angles

Many of the topics you want to cover have been addressed time and again online. As you generate ideas, try to find topics that haven’t been covered, or locate subjects on which you can write from a new angle.

#3 – Easy on the Eyes

Reading online isn’t always the most pleasant experience. Reward your readers by ensuring your blog is full of great images, headlines, lists and space.

#4 – Know Your Keywords

If you want the right people to find your blog, you need to attract them by using the most relevant keywords. Just a little bit of research into this area can give you a huge edge.

#5 – Your Voice; Your Point of View

Attracting readers to your blog is one thing; getting them to come back again and again is a whole other challenge. That’s why it’s so important to establish a unique voice and point of view, letting readers know that they can only find content as fresh, informative and useful as yours on your blog!

Blogging Help and More with Always Best Care

Are you interested in growing a business, but you need some help when it comes to setting up an excellent marketing campaign that includes consistent blogging? When you franchise with Always Best Care, you get access to the industry’s top marketing tools and strategies, and you always have help when it comes to attracting traffic to your site and your business. If you’d like to learn more, download our FREE franchising ebook today!

Please refer to our most recent Franchise Disclosure Document for important details.

Building Your Email Database – Five Can’t-Miss Tips

Marketing your franchise on the Internet is essential for success, and one of the best ways to reach people is through email. Unfortunately, not many franchisees and business owners understand how to build and maintain an email database. And those who do still see their lists degrade by more than 20% each year, according to research.

If you want to grow your business, you’re going to have to integrate email into your marketing efforts, but you have to do it effectively. Thankfully, if you follow these five email database tips, you’ll be able to rely on email as a cornerstone of your overall campaign.

#1 – Create Great Content

If you want to make sure that you retain people in your database, you need to provide consistent, high quality content. Find a way to provide value without giving everything away, and remember the 80/20 rule: 80% of your content should provide value and engagement; only 20% should be promotional. This is the email-marketing sweet spot!

#2 – Take Advantage of Social Media

If you’re using Facebook, Twitter or any other social media platform, you can build your list quickly by creating campaigns that offer enticement for people to sign up. And if your posts are clever and creative, they’ll be shared by your fans! Additionally, if you’re not using some of the more popular platforms, you’re losing out; take a few moments to sign up for sites like Pinterest and YouTube, which offer access to segments of the population you might miss otherwise.

#3 – Calls to Action Everywhere

If you have a website or blog that promotes your franchise, don’t be shy about using it to grow your email database! You should place a clear, concise call to action at the end of every blog post and article. There are people out there who want to sign up and learn more about you – make it as easy as possible for them to do so.

#4 – Partnerships

Are there businesses or organizations that you partner with frequently? Combine your marketing powers by hosting events like webinars or chats through which you can gain access to their followers and fans. Make it mutually beneficial and you’ll both reach audiences that you wouldn’t have connected with through other means.

#5 – Grab Names and Email Addresses Everywhere!

To ensure that your database grows and grows (and contains a roster of real, potential customers), it’s necessary to use multiple methods. In addition to enticing people through your website and social media, don’t forget to ask people to sign up in the “real world” at events like trade shows, conferences meetups and more.

Always Best Care’s Marketing Muscle

When you franchise with Always Best Care, you join a company that takes modern marketing seriously. Email marketing is essential when it comes to growing your business, and with Always Best Care, you can take advantage of the latest tools to help you build and reach your list effectively. Interested in learning more? Download our FREE franchising ebook today!

Please refer to our most recent Franchise Disclosure Document for important details.

Go Into Business for Yourself, not by Yourself with Franchising!

Going into business for yourself often means going into business by yourself. And that means lots of sleepless nights and weekends spent at the office. For many entrepreneurs it’s all worth the effort – few things are as satisfying as building something meaningful from the ground up – but the realities of going into business for oneself can be too daunting for even the hardest working would-be business owners.

So, what’s the solution for those individuals who can envision their own business success, but are discouraged by the realities of building the business on their own? Franchising, of course!

The Franchising Sweet Spot

When you purchase and operate a franchise, you find yourself in the “sweet spot” of business ownership. You don’t have to feel like you’re putting your capital (and your skills) in jeopardy by gambling on a brand-new venture. Instead, you invest your capital and skills in a proven model.

Help Is Always Available!

The best part is that the franchise model ensures that you never have to do it all by yourself. For example, let’s say you purchase a senior care franchise. You have experience dealing with management, and you’re passionate about helping others and ensuring that seniors live their best possible lives – those attributes can truly flourish in the franchise system because they are supported by a proven process that fosters success. All you have to do is follow the system and use the tools that are made available to you by your franchisor.

Additionally, there are people in the system like Area Representatives and other franchisees who can assist you when you get stuck or have encountered an issue that you might not know how to address. Nothing like this exists anywhere else in the entrepreneurial world, which is why franchising is so appealing.

Franchising and Freedom

But what about the freedom to make important decisions on your own and solve problems creatively? You follow a proven system as a franchisee, but it doesn’t mean that you won’t be able to flex your creative muscle and develop unique solutions to problems using your experience and acumen.

In fact, franchisors prefer to work with franchisees who bring knowledge, creativity and problem-solving ability to the table! Your success helps the company grow, and everybody wins when each member of the company pulls his or her own weight (all while following the proven system for franchise success).

So, instead of mulling over opportunities that place all the pressure for success squarely on your shoulders, why not consider buying a franchise? It gives you the opportunity to go into business for yourself while avoiding the numerous pitfalls that would come from going into business by yourself!

Learn More!

Are you interested in learning more about franchising in the growing senior care industry? Download our FREE franchising ebook today and learn how you can get started in this amazing industry! Also, be sure to visit our website to learn more about how you might fit in with the Always Best Care team.

Please refer to our most recent Franchise Disclosure Document for important details.

Why Is In-Home Care Hot? Take a Look at the Facts

The franchising world is filled with endless opportunities, making it difficult to select the career path that is likely to present the brightest future. From fast food to fitness, there is a franchising opportunity for every interest, and each one has its pros and cons. However, if you’re interested in investing in a franchise that offers explosive growth along with the chance to make a difference in your community, one franchise sector shines brighter than most others – in home care for seniors.

Why is this franchise sector so appealing for savvy investors and entrepreneurs?

Let’s take a look at the facts!

-There are more than forty-million seniors in the United States

This means that seniors make up a huge segment of the population – 13.1 percent, in fact! But that’s not all: in just 35 years, the total number of seniors in this country is expected to double, and people over the age of 65 will represent more than 20 percent of the population. As the senior population grows, so will its need for care.

-More people want to “age in place”

Nursing homes and care facilities will always have their place, but they are becoming less and less appealing to the senior population. In fact, 90 percent of individuals aged 65 and older say that they would prefer to remain in their current residence as they age. Technology helps make this possible, but the the presence of in-home caregivers from companies like Always Best Care makes it even more appealing and practical. This means that home-care franchisees will always have a viable business model to work within.

-Health care jobs are moving to non hospital settings

According to the U.S. Department of Labor, occupational growth will occur at a rate of nearly 50 percent for home-health and personal home-care careers in the coming years. Who will employ these caregivers? Franchisees in the home-care industry, of course!

-Costs of care are rising

The cost to care for a person suffering from Alzheimer’s or another form of dementia is predicted to rise substantially. The cost to treat Alzheimer’s alone is expected to exceed $1 trillion annually in the United States. This means that families will increasingly look to save money wherever possible while maintaining a high standard of care. Companies like Always Best Care will be there for those families, and franchisees will find themselves in a position to not only achieve business success in a lucrative market, but to make a real, lasting difference in their communities.

Franchise With Always Best Care and Join a Flourishing Industry

Franchising is a great way to achieve business success, but the home-care industry offers the opportunity to make a difference in a rapidly changing world, as well. If you’re interested in getting on board with your own senior-care franchise, contact Always Best Care today! Also, don’t forget to download your own copy of our FREE franchising ebook, which is packed with information that will help you put your best foot forward on your way to a successful future!

Please refer to our most recent Franchise Disclosure Document for important details.

Meet Bryant Greene – Our Amazing Franchisee of the Year!

Of all the wonderful franchise owners in the Always Best Care system, perhaps no one exemplifies perseverance and success quite as well as Bryant Greene, owner of Always Best Care Senior Services of Philadelphia. Not long ago, Greene found himself laid off as a victim of the “Great Recession,” wondering what his next move should be. Today, he is one of the brightest lights in the growing in-home care industry.

How did he do it?

He worked hard and followed the Always Best Care franchising system!

Corporate Experience Transformed into Franchise Success

In 2009, during the peak of the recession, Greene found himself out of a job. His two decades of corporate experience somehow didn’t appeal to employers, so he sought different opportunities. While attending a job fair, he was introduced to the idea of going into business as a franchise owner. At first, Greene was skeptical, thinking that buying a franchise business would be a poor financial – and career – decision in the midst of a catastrophic financial downturn. However, once he was introduced to the growing senior-care industry, he saw a clear path forward. Remembering his grandparents and the appreciation he developed for seniors when he was younger, he decided to invest in a franchise with Always Best Care.

Amazing Growth After a Slow Start

Things didn’t take off as quickly as Greene had hoped when he opened his first Always Best Care franchise in July, 2010. In fact, the office didn’t attract its first client until three months later! Fortunately, Greene and his staff continued working hard and following the ABC franchise system. Then, once the business was approved for Pennsylvania’s Medicaid waiver program in February, 2011, tremendous growth started to occur.

These days, Greene can boast about a thriving business with more than 1,200 employees and offices in Philadelphia, Bristol and Yeadon. Later this year, a Wilmington, Delaware office will be added to the mix. Although Greene has experienced amazing success and growth as an Always Best Care Franchise owner, the focus of his business remains firmly centered on the care of seniors, believing that the business is only as good as the service it provides.

Well-Deserved Recognition

At the 2015 Always Best Care International Conference in San Antonio, Texas, Greene was recognized by the national franchise as its franchise owner of the Year. Thanks to his commitment to in-home senior care, his willingness to give back to the community and, of course, the growth of his business, Greene was an obvious selection for the award.

While Bryant Greene’s success is exceptional, similar results can be achieved by anyone who invests time, energy, money, hard work and dedication into their Always Best Care franchise. Certainly, Greene’s business savvy has helped him succeed, but it’s his commitment to the finely tuned franchise system that has made him a leader in the senior-care industry.

Your Own Always Best Care Franchise

Are you interested in learning how you can find meaningful business success in the senior-care industry? Download our FREE franchising ebook today, visit our website for more information or give us a call. We’d love to hear from you!

Please refer to the current Franchise Disclosure Document (FDD) for required and pertinent information related to investing in, and operating, a franchise. Each franchisor must publish and annually update an FDD. The FDD is made available to you as part of the Discovery process, after your initial discussions with the franchisor.

Want Franchise Success? Follow These Tips!

One of the best ways to start your own business in today’s economy is to purchase your own franchise. Franchises offer entrepreneurs the chance to take full control over their careers without requiring them to start completely from scratch.

When it comes to operating a franchise successfully, many of the concepts that are relevant to other ventures also apply, but there are a host of specific factors that franchisees need to consider in order to ensure growth, prosperity and an excellent reputation with their unique businesses.

#1 – Know Your Community

Some franchisees believe that a well-known company name is enough to establish their businesses within their respective communities. While the ability to lean on a familiar brand name can certainly make life easier, it’s still necessary to be active in the community.

Making your business known in the community by donating time, services or supplies to worthy causes – or by turning your business into a resource – is a great way to establish trust and goodwill. On the other side of the coin, it’s also a good idea to get to know your local competitors and what they’re doing to succeed in your part of the world.

#2 – Practice Outstanding Customer/Client Service

Again, you can’t depend on the name of your business to ensure that the people you serve are satisfied; you must work just as hard as any other business owner to make sure that your customer/client base keeps coming back (and recommends you to as many people as possible)! Customer service is key, so give your audience plenty of opportunities to not only find satisfaction, but to also report on their experiences through social media, reviews and other outlets.

#3 – Use Social Media Wisely

Speaking of social media , you can grow your franchise business by leaps and bounds if you know how to use platforms like Facebook, Twitter and Google Plus the right way. Maintain profiles on the popular social media sites, and be sure to engage with your customer/client base regularly. Also, make sure people know where to find you online. Social media platforms are free to use, and they can be the most powerful marketing tools available in the current digital age.

#4 – Take Advantage of Your Franchisor’s Support!

Of all the tips that you can take advantage of as a franchisee, this one is the most crucial. Franchises are successful because they use proven, repeatable methods and techniques to establish themselves, grow and profit. Whatever you do, avoid second guessing the valuable wisdom handed down from your franchisor, and be sure to take advantage of all the tools and technology made available to you.

Ready to Learn More?

If you’re interested in learning more about how to succeed as a franchisee, download our FREE franchising eBook today! Also, be sure to contact us for information on amazing franchising opportunities within the growing senior-care industry!

Please refer to our most recent Franchise Disclosure Document for important details.

Stuck in a Financial Rut with Your Career? Buy a Franchise!

Our economy is changing rapidly, and the people who seem to be succeeding are those who have taken life directly by the reins. Entrepreneurship is rapidly becoming the best way to succeed financially in our current economy, but many people cannot simply drop everything to start a new business; the risks are too great.

Thankfully, franchising offers a wonderful alternative for people who feel a need to take more control over their careers, but who may not want to start from square one.

Let’s take a look at some of the reasons why buying a franchise could be the perfect decision for you and your career!

Built-In Success

The most attractive aspect of owning a franchise is the proven track record that comes with ownership. Successful franchises are built on the work that’s already been performed by people like you in the past.

Training

Going into business alone is a lot like flying blind, and some people navigate this way better than others. With a franchise, you are given the tools and training to succeed during every step of the process. Successful franchise operations train their franchisees so that they’re prepared to excel in any situation.

Marketing Help

Going into business often requires people to wear many different hats, which can lead to people spreading themselves – and their talents – thin. This is especially true when it comes to marketing, which is arguably the most important aspect of any business today. Thankfully, franchising allows you to focus on doing your job without having to spearhead a powerful marketing campaign all by yourself. You’ll certainly have to do your part in terms of promoting your business, but you’ll be backed by proven strategies and tools that will help you attract – and retain – customers and clients.

Avoiding Risk

Entrepreneurship is all about risk – the greater the risk, the greater the reward – but it doesn’t always work out positively. Sometimes the greatest risks lead to the greatest downfalls, and that can make going into business for yourself unattractive. Franchising, however, allows you to enter the world of entrepreneurship without taking on the type of risk that might put you or your family in financial danger. This is not to say that risk is absent from the franchise experience; but you can feel much more confident about moving forward successfully when you bring your talents, dedication and passion to the ideal franchise opportunity!

Ready to Learn More?

The senior-care industry is shifting, and Always Best Care is leading the way when it comes to providing fantastic care for seniors as well as amazing opportunities for franchisees. If you’re curious about going into business for yourself, and you’d like to learn more about franchising, particularly in the senior-care field, you should contact us today for a FREE consultation!

Call us at 855-430-CARE (2273) and don’t forget to download your copy of our FREE ebook!

Please refer to our most recent Franchise Disclosure Document for important details.

A Look Into the Future of Senior Care – What’s Around the Corner?

Times seem to be changing more rapidly than ever before, and the senior-care industry is not immune. Technology continues to advance at a blistering rate, and people are living longer lives, which has forced individuals and families to think differently about how they take care of the senior population. Navigating the transforming landscape will be challenging, but we’ve looked ahead to make some predictions about where the elder-care industry will be headed in the next few years.

Let’s have a look!

#1 – A New Ideal

For decades, the automatic response to aging was to investigate nursing-home care. The idea of allowing Mom or Dad to continue living and thriving at home was simply not a viable choice for most families. Today, however, staying at home has become the dominant model for effective senior care. When you look at the amazing benefits that seniors can experience by staying at home, as well as the financial benefits for families, it’s easy to see that the in-home-care model will continue to dominate our industry in the coming decades.

#2 – Technology Rules

Even if seniors don’t embrace the latest technological advances, modern technology will have a major impact on how the elderly live their lives. Technology keeps families and friends connected, plus it can be used to automate various functions of the home, making life much easier for seniors. As time goes by, technology will only become more important, which means that those of us in the senior-care industry will do well to stay on top of the technological wave.

#3 – Living Longer and Living Well

Life expectancies keep rising – seniors are enjoying life after retirement for longer than ever before, and they are taking full advantage of the time that they have available to them. Today’s aging population is youthful and vibrant, and its members are interested in living lives that are filled with fun, adventure and vitality. The desire to live a rich, active and fulfilling life is strong among today’s seniors, and they recognize that they can age more gracefully – and happily – by remaining at home. This means that in-home senior-care providers who furnish opportunities for vibrant, active living will become increasingly attractive to the aging population.

The Future of Senior Care

No one knows for sure what the future will look like, but it’s easy to see where the senior-care industry is going. The nursing-home model is a thing of the past, and seniors are living rich, full, independent lives. This is great news for those of us involved with in-home care!

Are you interested in learning how franchising with Always Best Care can provide you with the tools to navigate the future effectively! Call us today for a free consultation at 1-855-430-CARE (2273). Also, be sure to download our FREE senior care franchising eBook!

Please refer to our most recent Franchise Disclosure Document for important details.

Transform Your Franchise into a Resource for the Community

When most people think about the term “marketing,” they’ve got dollars and cents in mind. While it’s important to keep your eyes on the bottom line at all times, marketing can also play a crucial role when it comes to establishing your senior care franchise as a community resource. Following are some ideas to help you maximize revenue while creating a strong local presence for your business.

In the Digital Realm

A recent blog post here discussed how you can use the power of social media to market your franchise effectively. You can also use social media tools like Facebook and Twitter to reach out to people and organizations in your community.

Here’s how:

-Find and follow influential individuals and organizations within your community, then take the time to introduce yourself and interact.

-Promote local events – even those for which your business is not directly involved. This shows that you’re “plugged in” to what’s going on in your area.

-Show what you’re doing to benefit the community. Don’t be shy! If you’re doing good things in your area, people should know about them!

Other digital marketing strategies that can double as excellent community-involvement tactics include using local guest bloggers on your blog or website, performing Search Engine Optimization (SEO) to ensure that you stand out and updating your local business listings on Google, Facebook, Foursquare and Yelp.

In the “Real World”

Becoming a resource for your community is only possible when you actively pursue opportunities to show people in your area who you are. Of course, you’re busy running a business, but you need to remember that part of running any successful business is marketing and local outreach. Thankfully, it doesn’t take that much time to take positive steps toward making your franchise a local mainstay and source of pride.

Here are some ideas you can try outside the digital realm:

-Organize community outreach projects with businesses that are in adjacent industries. For example, you could work with the local clinic or the chiropractor next door to organize a fundraising event that benefits local shelters or food pantries.

-Sponsor the local Little-League team. Kids’ sporting events bring families out of their homes so they can gather together. Be a part of the community bonding that happens by donating money, equipment or uniforms to a local team. You’ll get great publicity, plus you’ll show that you and your business support events that bring people together.

-Send personalized notes. Is there a new business in your zip code? Have you been meeting with potential clients? Do you want to let someone know that you appreciate the work they did for your business? In this era of digital communications, a personalized “thank-you” or “welcome” means more than it ever has, and it can help you establish your business as a true pillar of the community.

Are you ready to learn more about franchise opportunities with Always Best Care?

For information on our franchise opportunities, call toll-free 1-855-430-CARE (2273), send an email to [email protected], visit www.www.alwaysbestcare.com/franchising or download your FREE copy of our senior care franchise eBook today!

Please refer to our most recent Franchise Disclosure Document for important details.