in home care franchise - Senior Home Care Franchise

Franchise Marketing and the 80/20 Rule

Modern marketing is a constant process that involves using a number of technological tools. In this process, it’s easy to get caught up in all of the amazing ways you can promote your business and attempt to entice people to become customers or clients. But it’s crucial to remember that too much promotion is one of the surest ways to alienate your audience, drive customers away and prevent potential new clients from seeing what you’re all about. If you’re a senior care franchisee, you simply cannot afford to let business slip away, which is why you have to ensure that you’re using the vast array of marketing tools you have at your disposal properly. One of the best — and easiest — ways to make sure you’re connecting with your audience the right way is to follow the 80/20 rule. Doing this makes it possible for you to keep the proper balance at all times as you promote your business and engage with your audience.

What Is the 80/20 Rule?

If you’ve been in business for a while, it’s likely that you’ve already heard of the 80/20 rule. It’s also known as the “Pareto Principle,” having been named after the 19th-century Italian economist Vilfredo Pareto. Pareto noticed that 80 percent of the land in Italy was owned by 20 percent of the people. Over time, economists and others have noticed that the rule applies to business in many ways, including:

– 80 percent of a business’s profits come from 20 percent of its customers
– 80 percent of a company’s sales come from 20 percent of its products
– 80 percent of a company’s sales come from 20 percent of its sales personnel
– 80 percent of a business’s complaints come from 20 percent of its customers

The list actually goes on and on, making the 80/20 rule a vital rule of thumb across numerous aspects of business.

When it comes to promoting your in home senior care business using modern marketing techniques, the Pareto Principle should apply like this:

80 percent of your time should be spent engaging with your audience; 20 percent of your time should be spent promoting your business.

How Does it Work?

It might be difficult to get used to, but when you’re spending time sending emails, engaging on social media platforms like Facebook or writing your blog, you need to make sure that only 20 percent of your content is directly about your brand. The other 80 percent needs to be valuable, sharable content that your audience finds useful.

When you strike the right balance, you retain existing members of your audience while enticing new individuals to join the fold. You also set yourself up as an authority in your field, which is critical in terms of building trust. The proper balance also gives your promotional posts much more weight.

Remember — since you’re only spending 20% of your time on promotion through social marketing, you need to make sure that it counts. Place clear calls to action in your posts and updates. Offer discounts, specials and other compelling offers. Persuade people with statistics, facts and figures that make your in home care franchise look amazing.

Learn More

Are you ready to learn more about how marketing a successful senior care franchise? Download our FREE franchising ebook and find out how you can succeed when you Franchise With Always Best Care!

Please refer to our most recent Franchise Disclosure Document for important details.

3 Franchise Marketing Challenges (And How to Overcome Them)

Modern marketing isn’t always easy. The old ways of advertising a brand and building its profile have been replaced with new, technology-driven methods that take advantage of consumers’ more active role. In years past, senior care franchises and other businesses would advertise to consumers using traditional media such as radio or newspapers. Today, businesses need to take advantage of the techniques inherent in what’s known as “inbound marketing.” Basically, it’s all about creating a path that makes it easy for clients to find you, and it’s necessary to become somewhat web savvy to make it work.

The landscape is always changing, too, making it especially difficult for new business owners and franchisees to keep up. Thankfully, modern marketing isn’t as difficult as it can seem. Franchisees come to their businesses with experience and intelligence, and the learning curve associated with modern marketing isn’t so steep that franchisees who are willing to put in some effort can’t overcome it.

3 Challenges that Franchisees Face

If you’re a franchisee who is not quite an expert at inbound marketing, you will probably be faced with some tough challenges. Have no fear! The following three challenges can be overcome.

#1 – Standing Out on Social Media

Social media platforms like Twitter and Facebook are essential for business success in 2016. But by now, everyone has gotten the memo about the importance of a strong social presence. So how do you stand out in a crowded field?

The key is engagement. You don’t have to spend all of your time on social media, but the time you do spend online should be focused and productive. Think of the so-called 80/20 rule: approximately 80% of your social-media activity should come from interacting and engaging with people, while only 20% should be devoted to promotion of your brand. If you can provide value regularly and show that you relate to your audience, you’ll make a huge impact.

#2 – Search Engine Algorithms Keep Changing

Yes, Google more or less rules the Internet, and decoding its algorithm is often seen as the holy grail of SEO (Search Engine Optimization) and online marketing. But if you spend too much time fretting about what Google is up to, you can lose sight of what you actually need to do to grow your business.

Google will continually tweak its algorithm, and you may need to adjust your strategies over time. However, as long as you engage with your audience and provide high-quality content in your blogs and on your website, you’ll be able to keep your head well above water.

#3 – Measuring ROI

Measuring the return on an online marketing investment is not always easy, but it’s absolutely necessary. Thankfully, as a franchisee, you will have access to tools and technologies that your franchisor makes available. Your success is crucial to the success of the entire brand, so it’s critical that you learn about all of the marketing tools that are made available to you. Doing this makes it possible for you to measure the true power of your online marketing efforts.

Learn More

Are you wondering how you can get up to speed on modern marketing to become an effective franchisee? Download your own copy of our FREE franchising ebook today! It’s loaded with great information about what it’s like to operate a franchise in today’s exciting business climate.
Please refer to our most recent Franchise Disclosure Document for important details.

3 Qualities Senior Care Franchisors Are Looking for Right Now

The process of purchasing a senior care franchise involves a number of steps, and it requires some effort when it comes to the evaluation process. As a potential franchisee, you want to make sure that you select a business that will reward you, your efforts and your specific set of skills while giving you a chance to work on something you’re passionate about. To ensure that this process is smooth and successful, it’s good to have a list of qualities in mind. When you do that, you can match your needs to the characteristics of the ideal franchise.

Keep in mind, though, that franchisors are also looking for candidates who possess specific qualities. What are the qualities and characteristics that franchisors are looking for today in the in home care industry? Read on and find out!

#1 — The Right Finances

This one might seem like a no brainer, but you’d be surprised by the number of people who decide to enter franchising without having the bankroll for it. Imagine if you were running a business and you were looking for investors; chances are, you’d partner with the people who could show that they have the right financial resources readily available. Well, franchisors do the same thing. When you’re meeting with franchisors, make sure that you have the finances necessary to succeed, and that you can show evidence of your economic standing.

#2 — An Understanding of the Business

Non medical senior care is an area where the franchise model is booming, so it’s understandable if you’re looking in this direction as you evaluate the type of franchise you may want to purchase. That being said, if you don’t have a passion for senior care, or an understanding of what the business is like, you’ll probably make a poor impression on franchisors. Simply put, if you lack passion for senior care and learning about the industry is uninspiring, you should probably look elsewhere for opportunities. However, if you’re passionate and eager to make a difference in the lives of aging individuals and their families, you’re going to impress franchisors.

#3 — An Ability to Forge a Great Relationship

At the end of the day, a lot of business decisions are based on relationships and connections. You can impress a franchisor with your finances and your understanding of the business, but if you’re unable to make a personal connection, it might not make a difference. After all, it’s important to be able to develop a positive rapport with business partners, and franchising is no different.

The Bottom Line

It’s all about making money and making a difference in our industry, so if you can demonstrate that your passion, your investment and your willingness to get along can create profits, you’re on the right track!

Learn More

If you’d like to learn more about the possibilities of senior care franchising, download our FREE franchising ebook today!

Please refer to our most recent Franchise Disclosure Document for important details.

How to Build a Team of Top-Notch Caregivers

Becoming a senior care franchise owner is an exciting process. Throughout it, you will learn more than you ever thought possible about the in home care industry, and you’ll be presented with a number of challenges. It’s all worth it, of course, because you get to use your particular skills and talents to run a successful business of your own while helping your community. And along the way, you’ll add people to your team who will help your business succeed — and help you establish your franchise as a real resource for seniors and their families in your area.

One of the first challenges you will have to face is hiring a team of caregivers. This is crucial for the health of your franchise and your ability to provide helpful, credible care. But as long as you follow some simple guidelines, you can rest assured knowing that the people you hire will represent you and your business amazingly well.

Recruiting

Recruiting refers to your ability to locate the best possible candidates out in the world.

When it comes to recruiting, you first need to identify the type of caregiver you want for your franchise. Make a list of characteristics and/or traits that the ideal candidate would possess. Then, you can match potential hires to your ideal. When a caregiver matches what you have in mind, you know you’re on the right track!

The other critical part of the recruiting process is advertising for caregivers. Here are some tips that can help you maximize your efforts:

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benefits and perks of the job

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Advertise in places where the highest-quality caregivers are likely to look as a means of targeting the best candidates

Onboarding

Onboarding refers to your ability to bring your new hires up to speed so they can contribute quickly and meaningfully to your franchise’s success.

This process is incredibly important because it initiates your staff members into the values and ethics that you want to convey as a business owner. Your image and your reputation as an in-home care franchisee will be determined largely by your staff. A comprehensive and thorough onboarding procedure is the best way to ensure that your people “get it.”

Here are some pointers:

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Manage expectations by answering questions and concerns honestly

Learn More

Are you interested in learning more about what it’s like to hire a team of caregivers for a senior care franchise? We’d love to work with you! Just download our FREE franchising ebook today to find out what it’s like to run your own business in our amazing industry.

Please refer to our most recent Franchise Disclosure Document for important details.

Three Reasons Why Senior Care Is Booming in 2016

2016 is set to be a year of big changes and transformations, especially in the world of business. The economy is, for the most part, back on track, and people are beginning to feel more comfortable when it comes to using their capital to start their own businesses. More and more, people are realizing that franchising is a great way to start a business of one’s own without the headaches and extreme challenges that are often associated with typical startups. The savviest entrepreneurs in franchising, however, are starting to focus increasingly on the in home senior care industry, where Always Best Care is a leader.

Why?

Let’s take a look at the three big reasons that senior care promises to be a golden opportunity for entrepreneurs and investors i 2016.

#1 — The Senior Population Is Growing Fast

The “Baby Boomer” generation is reaching retirement age in huge numbers, and the oldest members of this important generation will turn 70 in 2016. This segment of the population is massive, and its members want to stay as independent as possible during their retirement years. That means that in home senior care services, such as those provided by Always Best Care, will continue to be in high demand.

Today, seniors make up more than 13 percent of the population. In less than a couple of generations, that number will rise to 20 percent. The need for senior care options is becoming more and more urgent, which is why getting into the industry as a franchisee is such a smart move.

#2 — Seniors Want to Stay at Home

Members of the independent Baby Boomer generation aren’t interested in living out their later years in nursing homes and other such facilities. Instead, they prefer to maintain the routines and lifestyles that they’ve grown accustomed to, and that means staying at home. But remaining at home and staying independent requires assistance as individuals age. That’s where non medical senior care services come in. Seniors — and concerned family members — can relax knowing that their independent lives are supplemented by caregivers who can make daily tasks easy.

Seniors are increasingly opting to stay at home, which is why getting into the senior care industry is so potentially lucrative.

#3 — Care Costs Continue to Rise

Caring for an aging person’s needs in a traditional nursing home facility is no longer a reasonable cost to bear for many families. When combined with the rising costs of health care, it’s enough to make a large portion of the senior population consider alternatives, and in-home senior care options are incredibly attractive.

When you provide senior care services in the home, you help seniors and their families save money. The best part? You’re doing so in a way that builds your business and provides a much-needed service to the community. What could be better than that?

Your Own Senior Care Business

If you’re interested in getting into the booming senior care business, we invite you to consider a Franchise With Always Best Care. To learn more, download your copy of our FREE franchising ebook today!

Please refer to our most recent Franchise Disclosure Document for important details.

Women In Franchising — Amazing Opportunities in Senior Care

As the playing field for business in the United States becomes increasingly level and more fair, people who may have had trouble finding opportunity in the past are now more than welcome to flex their entrepreneurial muscles. More and more women, for example, are starting their own businesses and finding success in areas that were thought to be male dominated just a few years ago. As women find greater opportunity in business, they also find that the world of franchising is an area where great success can be found and nurtured. This is especially true in the field of senior care.

Word is still getting out about the amazing opportunities available for women in the in home care sector, though.

Women In Franchising — The Facts

The numbers don’t lie: women are becoming a major force in franchising. Here are some facts, according to Franchise Business Review.

– Among female franchisees, 70% say they “agree” or “strongly agree” with the idea that they are a “valued member of the organization.” Some of the highest marks for this question came from the senior care industry!

– 88% of female franchisees say that their business contributes at least somewhat to the business as a whole. Again, some of the highest marks for this question came from respondents in the senior-care industry.

– Average overall satisfaction is slightly higher for female franchisees than it is for male franchisees.

– Male franchisees still earn more than their female counterparts, but those numbers are poised to change quickly as increasing numbers of women own more units (and own them longer).

– Overall, women employ one out of every seven workers in the United States; that number is expected to grow quickly.

Looking Ahead as Changes Continue

As women continue to diversify the ways in which they own and manage businesses, changes will continue to occur in the world of franchising.

Women will become more aware of opportunities in senior care, and many of them will become franchisees. As this happens, an increasing number of women will rise into the ranks of becoming area representatives and franchisors.

It’s likely that women will be drawn toward sectors that allow them to give back to their communities. The in home senior care industry is one such sector.

Women are drawn to industries that promote flexible schedules, continuous learning and regular, meaningful contact with other individuals.

Franchise With Always Best Care — Amazing Opportunities for Women!

It’s clear that franchising is one of the areas in which women will find tremendous entrepreneurial success in the coming decades, and as you investigate the possibilities that lay ahead, it’s easy to see why senior care is an industry that will nurture much of the female-led growth in franchising.

If you’re a woman who is interested in learning more about the possibilities that can be achieved through ownership of your own non medical senior care business, we invite you to download our FREE franchising ebook today! It’s full of information that will help you determine if becoming a senior care franchise owner is the right move for you.

Please refer to our most recent Franchise Disclosure Document for important details.

Looking Ahead – Four Tips for Franchise Success in 2016

Whether you’re an existing senior care franchise owner, or you are interested in starting your own in home care business in 2016, taking a look at some of the fundamentals of franchising is a wonderful idea. With that in mind, we’ve come up with four tips that will get you ready to take on all of the challenges that the new year has in store.

Set SMART Goals

Setting goals is crucial to your success, but it’s important to set SMART (Specific, Measurable, Achievable, Relevant and Timely) goals so you can make the biggest, most positive impact.

Here’s an example: Increasing your revenue by 20% in the period between January 1st and July 1st is a realistic SMART goal for your business because it identifies specific, measurable numbers within a specific timeframe; plus, it’s relevant to your business and it’s likely achievable.

An example of a non SMART goal would be something like, “I want to make more money.” While this is not the worst goal, it’s far from specific, and it offers nothing to focus on.

When evaluating your goals for 2016, be sure to analyze them using the SMART framework, and you’ll be much more likely to achieve the results you want!

Renew Your Commitment to Modern Marketing

Our industry is growing constantly, and 2016 promises to be a fantastic year. However, with this growth comes greater competition. You need to take advantage of every competitive edge you can find, and there’s no better way to set yourself apart than to become a master of marketing.

Obviously, your franchisor will supply you with excellent tools and techniques for marketing, but your success will largely depend upon how well you take the initiative to market your business locally. These days, business owners who take a proactive approach to modern marketing (blogging regularly, using social media wisely, building and maintaining email lists, practicing proper local SEO, etc.) are the ones who succeed.

Review the Tools and Technologies Available from Your Franchisor

One of the huge advantages you get to experience as a franchisee is access to your franchisor’s toolbox. You get to use tools and technologies that other business owners can only dream about, so it’s critical that you take advantage of them! As a franchisee with Always Best Care, you can access valuable marketing strategies, as well as professional consumer education materials.

Make it a point to take advantage of all the help you have available from your franchisor, and 2016 will be a very productive year for your business!

Review Your Individual Skillset

Franchising is all about following a proven system for success, but that doesn’t mean you have to put your own personal attributes and business skills on the back burner. In fact, it’s your unique abilities and talents that make you such a valuable part of your franchisor’s team. The most successful franchisees know that following the system is crucial, but they also understand that a little creativity within the system – and especially within their local markets – is the secret sauce that sets them apart from the competition.

What are your specific skills and attributes as a businessperson? How do they match with your franchise’s system? If you can match your skills to your business effectively, you’re going to experience a healthy 2016!

Want to learn more about franchising in the senior care industry? download our FREE franchising ebook today!

Please refer to our most recent Franchise Disclosure Document for important details.

Franchise Or Startup? Make the Right Choice!

You’ve saved some money and you’ve made the decision to go into business. Congratulations! As an entrepreneur, you represent the backbone of our economy. But deciding the type of business you want to run presents its own challenges. You’re about to make a huge investment, but you need to determine whether you and your business savvy are better suited to a franchise or a startup. Obviously, we’re excited about the opportunities available within the senior care industry, but we know that any entrepreneurial journey begins with a strong, honest self assessment.

Let’s get started!

Can You Follow the System?

The beauty of franchising is the fact that success comes from adhering to a proven system. More often than not, simply following the system prescribed by the franchisor (combined with your hard work and enthusiasm) is enough to ensure some degree of success. However, if you’re the type of person who requires complete independence at all times, franchising might not be for you. Be honest with yourself before you make your choice!

Brand Awareness

Franchises are wonderful opportunities because they allow you to take advantage of amazing brand awareness. Always Best Care, for example, is well known across North America, which means that our franchisees don’t need to spend time and energy just getting the word out about what their businesses offer. Perhaps you’re more interested in building your own brand’s awareness from scratch, even though it represents a great deal of work. If that’s the case, you might be better suited for a startup.

Supplies, Equipment and Materials

Most businesses require equipment and supplies – not to mention space – to operate effectively. If you opt to go the startup route, you’ll probably be on your own when it comes to researching and acquiring the things you need to operate. With a franchise, however, your franchisor can give you a tremendous amount of assistance so you can find exactly what you need at the best available prices.

Marketing and Advertising

Some businesspeople insist on doing things their way, and there’s nothing wrong with that. If you’re the type of person who needs to have creative control over all aspects of advertising and marketing, it’s easier than ever for the average person to create and administer effective campaigns to promote their startup business. But that doesn’t mean it’s not a ton of work! Franchising, on the other hand, makes marketing and advertising easy. As a franchise owner, you have access to marketing tools that are just not available to anyone else. Moreover, you get to enjoy the power of an established company when it comes to your ability to attract clients and customers.

Are You a Potential Franchisee?

It really comes down to your self assessment. If you see yourself as a maverick who needs to do it all alone, you’re probably best suited pouring your money and your talents into your dream startup. But if you have a more collaborative personality and you want to take advantage of a proven system, franchising – especially in the in home senior care sector – could represent the perfect opportunity!

Learn More!

If you’d like to know more about franchising with Always Best Care, download our FREE franchising ebook today! It’s packed with information that will help you determine your best next steps in business.

Please refer to our most recent Franchise Disclosure Document for important details.

Franchising and The Second Act of Your Career

We talk a lot about how people are living longer and preferring to stay in their homes after retiring – the Baby Boomer generation is reaching an age of transition, which is one of the reasons why the in home senior care industry is growing so quickly. But this generation is treating retirement and the prospect of “old age” much differently from previous ones. People in their 50s and 60s are finding that they can enjoy the fruits of their labors in retirement while continuing to follow their passions for working and helping others. As it turns out, for many in this new generation of retirees, franchising in the senior care sector is the perfect next step.

Why Senior Care?

Franchising is a great way for semi retired individuals and those looking for a late-career transition to apply their talents, skills, experience and expertise to the business world in a meaningful way. Here’s how:

A Way to Give Back

In the senior care industry, we offer something few other franchises can provide – a way to give back to the community. Seasoned individuals who’ve seen it all in the business world often shift their focus from the bottom line to the people who make it all possible. As a senior care franchisee, you can continue to operate a successful business while improving the world around you.

The Right Financial Outlook

Many people, as they approach retirement age, are simply not prepared financially to stop working. However, they do have the appropriate amount of capital to invest in – and operate – a senior care franchise successfully, making them ideal candidates. And with in-home care becoming so popular, those who invest in the senior care industry can feel confident about their decisions.

Social Engagement

Starting your own franchise business is a great way to surround yourself with people like you who value hard work and community support. Through the process of running your franchise, you’ll meet other franchisees, area representatives, caregivers, medical professionals and – of course – seniors who will engage you in ways that give your life real richness and meaning. Your own senior care business keeps you connected to the world and your community while giving you the chance to follow your career passions.

No Starting From Scratch

Let’s face it – starting a business from the ground up is no easy task. As a younger person, it may have been fun and exciting, but now that you’ve got some miles behind you, you are no longer interested in the grind. That’s why franchising is so ideal! With your own senior-care franchise, you can experience the joys of running your own business without the agonies of having to do it all on your own. It’s as simple as following the system!

Franchise With Always Best Care

Are you interested in learning more about how you can energize the second act of your career? Download our FREE franchising ebook today and learn how you can take your next steps toward a franchise with Always Best Care!

Please refer to our most recent Franchise Disclosure Document for important details.

Veterans and Franchising – an Amazing Opportunity

Returning to civilian life has always been a tough transition for members of the military, but it’s a challenge that society is becoming increasingly aware of. Those who have served possess amazing skills and attributes that can benefit the country in countless ways, and the culture is beginning to recognize the value that returning members of the armed forces can bring to business. But one sector that often gets overlooked is franchising. In home care and senior care franchises, in particular, are excellent avenues for veterans to apply their expertise and experience.

If you’re a veteran of the U.S. Armed Forces who is wondering about entering into entrepreneurship, franchising represents the ideal opportunity to return to civilian life while honoring those skills, values and talents that were learned and honed while on active duty.

Here’s why:

#1 – Franchising Is Highly Conducive to Your Skillset

Veterans are usually highly disciplined individuals who work hard and understand how to follow a system. The attributes that you worked so hard to perfect during your service are exactly the same traits that today’s franchisors are looking for. Additionally, the typical veteran’s skillset allows them to succeed at a higher rate than the average franchisee.

#2 – Family Bonding

When you take a look at successful franchises, many of them are run by people who value spending time with their families. In fact, a large number of franchisees operate their businesses directly alongside their spouses. Franchising also allows more flexibility when it comes to working from home and simply being there for the ones you love. For veterans who have spent long periods of time away from the family, franchising is simply the perfect fit because of the way it can make family bonds stronger.

#3 – An Opportunity to Continue Service

Franchising in the senior care industry gives returning veterans the perfect scenario for success. The industry is growing quickly, and the opportunities for financial success are perfect for those who are driven to work hard and execute a franchisor’s playbook to perfection. Most importantly, though, is the in home care industry’s emphasis on providing service to those around us. As a franchisee in the senior care industry, you can continue to provide safety and security to valued members of our society.

Consider Always Best Care

When you franchise with Always Best Care, you join a company that values our seniors and our nation’s returning veterans! Always Best Care has been named one of the top 50 franchises for military veterans by USA Today, and the company is proud to be able to support people like you who are able to bring tremendous skill, talent and compassion to the job. If you’d like to learn more, we invite you to download our FREE franchising ebook today!

Please refer to our most recent Franchise Disclosure Document for important details.