franchising - Senior Home Care Franchise

Connecting With Your Community — The Key to Running Your Franchise Effectively

Being a presence in your community is a crucial component to operating an in-home senior care franchise. After all, people will be much more attracted to the services you offer if you can demonstrate that your business is — as we like to say — a resource for the community. You can become a resource by developing your skill set and putting yourself out there as a leader in senior care.

Following are just a few of the ways in which you can ensure that people look at your franchise as more than just a local business.

Find Your Niche and Show Why You’re the Expert

What is it about senior care that attracted you to the business?

You probably have a personal interest in senior care, or maybe you have expertise in a certain aspect of senior living. Perhaps you’re passionate about changing the face of senior care to accommodate the Baby Boomer generation. Or, you witnessed a relative struggle with the hard choices associated with staying at home, or entering a nursing facility.

Whatever your specific area of interest in regard to senior care, you can use it to help build your business.

How?

Carefully and steadily build your knowledge base through training, community involvement, Certified Senior Advisor certification, or any other method that helps build your competence. Partner with local thought leaders in an area of interest to you (Alzheimer’s, Diabetes, Cancer Research, …) Consider becoming a SHIP (Medicare) Counselor.

Connect with local organizations and community leaders and see if there are opportunities available to give talks or lead workshops for audiences interested in your area of expertise. Doing this shows people that you’re not just a local business owner; you’re a passionate expert who is in business to truly help people and provide resources for those in the community who need them.

You can also leverage your specific expertise by writing informative blog posts, podcasting or arranging for interviews with local media. The more your voice is heard by people in your area, the more likely they are to think of you when the time comes to make decisions about senior care.

Make Sure the Rest of the Senior Care Community Knows Your Name!

Always Best Care franchise owner Susan Oderwald talked about this during our recent interview with her, and it’s something that can help you make a name for yourself — and your business: Network, network and network some more! Make a point to meet with key individuals in the greater senior care community, including hospice care providers elder-law attorneys, skilled care providers and others. Expand your sphere of contacts. These people can become amazing referral sources for you, but you’ve got to do the work to ensure that your name is always on the tips of their tongues.

When you can start showing up to community meetings knowing everyone’s name, you can be sure that you’ve made a name for yourself, helping your business immeasurably.

Follow the System

You’ve got to work hard on your own to make it as a senior care franchise owner, but you’ve also got to be able to trust the proven system that’s in place to help you grow. Area Representatives and National Directors from your franchise’s support office want you to do your best, and they will give you all the necessary tools and strategies. It’s what sets franchise ownership apart from other types of business opportunities, and it’s what’s going to give you the edge you need to make an amazing impact in your community!

Learn More

Are you interested in learning more about what it takes to be successful as a senior care franchise owner during the aging-in-place boom? Always Best Care is here to help you navigate the industry as one of our franchise owners! Download our FREE franchising ebook today to learn more and refer to our most recent Franchise Disclosure Document for important details.

How to Avoid Franchise Owner Burnout in Your First Year

Have you just begun your journey as an in-home senior care franchise owner? The first year of running your business is going to go by incredibly quickly! But how you look back upon your initial 365 days of franchise ownership will largely depend upon the actions you take right now and the habits that you instill in yourself today. One key thing to remember at this time is that owning and operating your franchise effectively is much more like a marathon than a sprint, so you’ve got to be able to pace yourself properly. Otherwise, you may become a victim of entrepreneurial burnout.

As you look at the road ahead in your role as a new franchise owner, it’s important to keep the big picture in mind so you don’t wear yourself out and put your business in jeopardy.

Here are some tips that can help you endure your first year effectively so that you can ensure that your franchise sticks around to serve your community with terrific senior care options!

Don’t Allow Hesitation to Paralyze You

Have you ever heard of the concept of the “seal of hesitation”? Basically, it describes the scenario in which business owners feel like they can’t take the next step because there’s more research to do, or the business plan needs to be rewritten — essentially, it’s all about employing delay tactics in order to avoid the stresses associated with facing risk.

When you’re in your first year as a franchise owner, it’s easy to get stuck in patterns of hesitation. After all, at this point, your dream of a successful franchise is still perfect in your mind. Taking action requires you to test your vision and come face to face with the associated risks. But it’s what you have to do to move forward effectively.

Take action when the time is right and you will avoid the pitfalls of procrastination. You’ll also give yourself the chance to learn from mistakes you make before the pressure of time has built to a crescendo. It might be difficult to take those first steps, but by doing so now, you’ll build some great habits that will carry your business forward.

One Mistake Is not the End of the World

In your first year, flaws and mistakes can stand out like sore thumbs, and they can seem much more damaging than they actually are. Just keep in mind that although you will certainly suffer some setbacks in your franchise’s first year, it’s highly unlikely that you will experience outright failure. When a setback occurs, take a breath and assess what you can do to overcome it. Chances are, you will not only overcome the setback; you’ll find a way to create new opportunities that would not have presented themselves otherwise.

Be Good to Yourself

The importance of this one cannot be overstated! Your first year in business will be intense and almost completely focused on your franchise. But you need to stop every once in a while to smell the roses and take care of your needs as a human being. Being a workaholic might seem like the correct approach, but overdoing can leave you feeling like a car without any gas in the tank — you aren’t going anywhere!

Learn to treat yourself, and balance your work with time to reflect and recharge. That way, you stand a great chance at avoiding the burnout that so often accompanies the first year of franchise ownership.

Franchise With Always Best Care

Are you interested in learning more about what it takes to be successful as a senior care franchise owner during the aging-in-place boom? Always Best Care is here to help you navigate the industry as one of our franchise owners! Download our FREE franchising ebook today to learn more and refer to our most recent Franchise Disclosure Document for important details.

Choosing the Right Senior Care Franchise: 4 Questions to Ask

Are you considering a senior care franchise? Smart decision! You’ve chosen a franchise opportunity with huge demand. By 2050, there will be approximately 80 million senior citizens in the US. Based on current trends, their preference will be to remain independent and, as advances in medicine extend lifespans, they will be seeking at home care in record numbers.

Finding the Right Senior Care Franchise

So, how do you choose the senior care franchise that is right for you? Which one will give you the best opportunity for future financial security and personal fulfillment? Finding the right franchise depends on several key factors. We recommend choosing a senior care franchise that can answer “yes” to the following three questions.

1) Does the senior care franchise provide comprehensive operational support?

At Always Best Care, we pride ourselves on our powerful franchise owner support services. We offer the full scope of training, planning, communications, marketing, and staffing assistance. This includes – among other benefits – your own customizable micro-website. These combine to ensure you will get up and running smoothly and begin gaining clients without delay.

We also assign an experienced Area Representative, based near you, to deliver on-the-spot coaching, mentoring, and practical business-building advice that will be invaluable to you when you open your doors and as you gain experience.

2) Does the senior care franchise help you find clients?

Want leads? We got ‘em! We generate leads and distribute them to every local Always Best Care senior care franchise. Our national marketing and advertising campaigns have received more awards than any other home senior care franchise in the United States and is designed to catch the attention of prospects with a strong call to action – which means they will be calling you.

3) Does the senior care franchise have brand recognition?

The Always Best Care franchise gives you a jump-start toward success. In business since 1996, and franchising since in 2007, our national and local advertising and marketing campaigns continue to strengthen brand awareness in a big way. Over the years, we have earned many national awards for excellence in operations, marketing, and franchising. We were recently named by Entrepreneur Magazine as a top personal service franchise and one of the 500 fastest-growing franchises.

4) Does the senior care franchise offer options for the continuum of care?

Like anyone else, senior citizens want choices. At this stage of their life, health and care needs can change rapidly. As the owner of an Always Best Care franchise, you will be able to respond to those needs with a suite of flexible care options. Our care options include:

By providing the entire continuum of care, you will establish a reputation with your clients for being the “go-to” provider regardless of the level of care needed. You will also be able to establish long-term, trusting relationships with local assisted living facilities, nursing homes, medical providers, and hospitals. All in all, the continuum of care gives you a decided competitive edge.

Always Best Care offers everything you are looking for in a senior care franchise. We invite you to learn more by calling 855-358-9626.

Why Your Senior Care Franchise Matters

Whether you’re going into business for the first time, or if you are an experienced professional as a business owner, success is measured in a number of different ways. Certainly, it’s important to make money — as a business owner in a capitalistic society, that will always be your number-one priority — but there are other factors that make owning your own business special. If your business is operating your own senior care franchise, for example, success also means making a difference in the lives of individuals and families in your area. As an in-home senior care franchise owner, your business matters to people other than you and your team, and success is measured largely by your ability to provide a service that people depend on.

Let’s have a look at some of the ways your franchise truly matters:

#1 — It’s the Perfect Option for Today’s Seniors

These days, living a rich, fulfilling life at any age is all about options.

Years ago, families had very few options when it came to ensuring that an aging loved one lived comfortably and safely with the ideal level of care. Today, in-home senior care is the perfect solution for those aging individuals who choose to remain in the comfortable home environment.

Modern seniors can enjoy life the way they choose to live it, not in the unfamiliar and often uncomfortable surroundings of the typical nursing home environment that was once the norm.

By providing an option for in-home senior care in your community, you are offering a solution that might not otherwise be present for families in the area. For many seniors, what you’re providing with your senior care franchise is the ideal scenario for aging. And that really matters!

#2 — You’re Improving the Community

Owning a local business means that you are part of a community; you can’t expect to find success if you’re only looking out for yourself and your business’s bottom line. So by providing such a unique — and much needed — resource, you’re actually supplying your community with options that strengthen the fabric of your town or city. There are some areas of the country where seniors don’t have all of the options that are available elsewhere. By operating your franchise in the area where you live, you ensure that your community stays modern, up to date and a place where people can feel comfortable growing old.

#3 — The Senior Population Is Growing — You’re There for Them

Baby Boomers are reaching retirement age in huge numbers, and the senior population is about to start growing at a stratospheric rate. These people currently form the backbone of your community, but they’re going to need help in the coming years. By operating a senior care franchise, you provide part of the essential infrastructure that will help your community treat its seniors with the care and respect they deserve.

Learn More

Are you interested in learning more about what it takes to be successful as a senior care franchise owner during the aging-in-place boom? Always Best Care is here to help you navigate the industry as one of our franchise owners! Download our FREE franchising ebook today to learn more and refer to our most recent Franchise Disclosure Document for important details.

Exploring and Maximizing Leadership Styles

In our previous blog post, we took a look at the six major leadership styles, as described by Harvard researcher and leadership expert Daniel Goleman. As a senior care franchise owner, you lead a diverse team of individuals, and you’ve got to know how to get the most out of them.

The first step in your journey of leadership self awareness is determining which leadership style comes most naturally to you. Then you can shift your style, as needed. But it’s also necessary to learn how to employ the other five styles — even if they don’t seem natural, using them during the proper times can help you steer your franchise in the right direction.

Let’s take a deeper look at the six styles!

#1 — Coercive Leadership

Is this you?
If you are a coercive leader, it’s natural for you to demand that people do what you tell them, without question. You expect high achievement and big results without a lot of debate.

When it works
This style is the most effective when your franchise is in crisis mode or you need a quick turnaround. It is useful when you need to “shock” people into a new way of doing things.

When it doesn’t work
The coercive style should only be used when absolutely necessary; otherwise it can have a severe negative impact on collaboration, flexibility and morale.

#2 — Authoritative Leadership

Is this you?
Authoritative leaders display tremendous enthusiasm and possess a clear vision. Leaders of this type are powerful motivators.

When it works
Of the six leadership styles, this one is the most versatile and effective, overall. It allows leaders to get the most out of their people by inspiring them to greatness.

When it doesn’t work
This style can fail when teams of experts don’t respect the leader’s knowledge, or when big changes are required.

#3 — Affiliative Leadership

Is this you?
Affiliative leaders put people first. If you are such a leader, your focus tends to be on creating harmony, fostering communication and building empathy.

When it works
The Affiliative style works well when it’s necessary to boost morale and/or get people to work together more collaboratively, with greater harmony and a sense of unity.

When it doesn’t work
Because this style focuses so much on giving praise, it can be ineffective when it’s time to address poor performance among team members.

#4 — Democratic Leadership

Is this you?
If you are a democratic leader, you believe in the power of consensus and the importance of getting your team members to “buy in” to the mission of your franchise.

When it works
This style is particularly effective when you are unsure of a direction to take, or you need to untangle a thorny situation. It builds morale because it values the opinions and thoughts of employees so highly.

When it doesn’t work
Democratic leaders can get caught up in meetings and the search for consensus, so much so that they fail to take action when decisiveness is the best course.

#5 — Pacesetting Leadership

Is this you?
If the phrase, “lead by example,” resonates with you, then you are probably a pacesetting leader. You know how to do things “the right way” and you’re always ready to show your team how things ought to be done.

When it works
When used sparingly, this style can motivate a team and show your people that you’re willing to get in “the trenches” and perform hard work for your franchise.

When it doesn’t work
Pacesetting leadership can have a negative organizational impact when it’s overused, especially when it’s employed during times when team members need to build confidence in themselves.

#6 — Coaching Leadership

Is this you?
You believe in your people and you want them to achieve their goals. You often put franchise goals on the back burner so you can counsel your people and help them do their best.

When it works
This is the best style to employ when employees are eager to learn and hungry to find out new, better ways of doing things.

When it doesn’t work
This style is ineffective when leaders lack the expertise to coach their people with authority. It can also backfire when employees are apathetic and unwilling to learn.

Learn More

Are you interested in learning more about what it takes to be successful as a senior care franchise owner during the aging-in-place boom? Always Best Care is here to help you navigate the industry as one of our franchise owners! Download our FREE franchising ebook today to learn more and refer to our most recent Franchise Disclosure Document for important details.

Report: The Senior Care Business Is Booming!

If you’ve been paying attention to trends in franchising and in the senior care sector, you’ve surely heard that in-home senior care franchises are thriving. There’s a lot of hype surrounding our industry today, which has a lot of people excited for good reason. But for others, all of the publicity — even the good news — is cause for increased skepticism.

Can the senior care industry really be doing that well? Is it possible that senior care is going to continue to grow at a terrific rate? Is there actually reason to believe the hype around in-home senior care?

If you’re not sure if senior care is the right industry for you to move into the next phase of your career, it’s okay to be skeptical about all of the amazing stories you might be hearing. In most cases, it’s a good idea to be wary of the hype, especially when it comes to an investment of your time, money and professional skills. But more and more, the hype surrounding senior care is justified.

In fact, a new report sheds some light on many of the reasons why senior care continues to be a booming industry and one that will likely reward franchise owners in the months, years and decades to come.

Let’s take a look!

The Demographics Tell a Big Story

Recently, The Wall Street Journal published a report on the future of senior care that should be great news for those of you who are about to enter the industry as in-home care franchise owners. Compiled and written by entrepreneurship expert Ruth Simon, the report gets into the many reasons why senior care is so hot right now — and will continue to carry heat into the future.

Demographics tell almost the whole story. People are simply living longer than ever before in history, and those who have reached retirement age are healthier and better equipped to handle life than their counterparts from previous generations. And right now, the portion of the population that’s 65 or older is about 15% of the total. By 2060, seniors will account for nearly 24% of the total U.S. population

As a result, senior home care businesses have grown 6.6% annually. Compare that number to the growth rate of non senior home care franchises, which is less than half at 2.6%

Why Franchises Work

There are a lot of different ways to take care of seniors and cater to their specific needs, but franchises are emerging as the dominant model in the in-home care industry. Sure, there are startups out there that are occupying small spaces in the industry, but franchises represent the wave of the future.

Why?

With franchise ownership, people can run their businesses with the help of experts and proven systems. Franchisors take care of training and cutting through much of the red tape that would otherwise prevent business owners from moving forward. They also work hard to establish trusted brand names in communities, which is a boon for business owners who don’t want to start from scratch. This is also key for seniors and their families, many of whom don’t understand the industry and are unsure about whom they can trust.

When you look at the combination of demographics and the benefits of franchise ownership, it’s easy to see that senior care franchising will continue to offer a terrific opportunity for business people in the near — and far — future!

Franchise With Always Best Care

Are you interested in learning more about what it takes to be successful as a senior care franchise owner during the aging-in-place boom? Always Best Care is here to help you navigate the industry as one of our franchise owners! Download our FREE franchising ebook today to learn more and refer to our most recent Franchise Disclosure Document for important details.

Life Experience: How Your Story Can Inform Your Senior Care Franchise

If you’re considering senior care franchise ownership, you’ve probably thought a lot about how your experience qualifies you to operate your own business in this growing industry. For instance, if you come from the corporate world, you probably have a clear understanding of how your franchise should be run, operationally. If you are a skilled networker, for instance, you might be considering the ways in which you can promote your franchise through reaching out to individuals and other businesses locally. Your professional experience will certainly go a long way in helping you to run your franchise effectively, but what about the other types of experience and expertise you possess?

What about your life experience?

As it turns out, your personal life experiences can come in handy as you navigate your way through the senior care world as a franchise owner.

Lessons Learned from the Seniors in Your Life

Everyone has parents and grandparents, and even though each individual’s family experience is different, there’s no doubt that you have learned a thing or two from interacting with older individuals in your life.

Think about your relationships with your parents, grandparents or other older loved ones: is there anything that stands out? Like many family members of older individuals, you’ve probably experienced some of the hardships associated with finding quality senior care.

Now that you’re considering senior care as a franchise opportunity, you have a chance to provide solutions to the issues you’ve witnessed in your own life with seniors. You can take what you know about how your loved ones have been cared for and use those lessons to help make your business a real, helpful resource for the elderly (and their families) in your community.

Empathy for Families of Seniors

Children and other family members of seniors who require non-medical in-home care face special challenges. And for many of them, it feels like they’re doing it all alone.

As a senior care franchise owner, you can show families in your community that you understand what they’re going through. Finding high-quality senior care is not always easy — families need to know that they can trust providers fully. If you’re able to get on the same page with your potential clients by relating stories from your personal experience, you can help them understand what makes your business so special.

Your Life Experience Can Set You Apart

Owning a franchise in the senior care industry is a great way to be in business these days, but it also presents countless opportunities for you to take what you’ve learned in your personal life and apply it in a way that immeasurably helps other families in your area. And when you can combine your professional and personal experience effectively as a senior care franchise owner, you can truly set yourself apart from the competition — there is no one like you, and there is no business that can offer the specific attributes you bring to the table!

Are you interested in learning more about what it takes to be successful as a senior care franchise owner during the aging-in-place boom?

Always Best Care is here to help you navigate the industry as one of our franchise owners!

Download our FREE franchising eBook today to learn more and refer to our most recent Franchise Disclosure Document for important details.

Area Representatives — 3 Ways They Help You Run Your Franchise

The advantages of going into business as a senior care franchise owner are numerous, but perhaps the most attractive aspect of operating a franchise vs. going the startup route is the system of support that’s in place for you. As an in-home senior care franchise owner, you aren’t starting from scratch; you’re beginning your new business with a road map and a proven system all in place.

The proven system includes strategies and tools for marketing and hiring, but it also includes the wisdom and support of people who understand what it’s like to run a business like yours. And for many franchise owners in our industry, the most crucial person in the system of support is the Area Representative.

What is an Area Representative, and how can they help you operate your franchise as effectively and efficiently as possible?

Let’s take a look!

#1 — Your Area Representative Has a Vested Interest In Your Business

If your ability to run your business well didn’t make a difference to your Area Representative, they probably wouldn’t be quite so invested in your potential success. But Area Representatives depend on franchise owners like you to follow the system and employ their own helpful strategies. Their ability to succeed is tied directly to yours, so they are going to be there for you whenever you need to know how to move forward.

They’ve been in your shoes, and they can give you advice that comes from a place of genuine care and faith in your business!

#2 — Your Area Representative Is Your Local “First Responder”

People who run startups and other non-franchise types of businesses don’t have experts to call at a moment’s notice when a crucial decision must be made. They are on their own, and that’s a scary place to be.

With an Area Representative in your franchise’s corner, you always have someone available to respond quickly and give you the guidance you need to move forward confidently and with the best interests of your business in mind. Having an expert who is just a phone call, email or text away is a significant boon to your ability to operate your business well.

#3 — Your Area Representative Provides Magnificent Motivation!

Sometimes as a business owner, you just need someone to give you a pep talk or a positive perspective. When you own a franchise with Always Best Care, you can rest assured knowing that such a motivating presence is always there for you.

It’s an exciting business, but it’s also full of challenges that can leave franchise owners feeling frustrated. When an Area Representative is available, it can make all the difference in the world during times of struggle.

True Teamwork to Help You Run Your Franchise

Owning and operating a franchise is a terrific way to go into business for yourself, giving you an opportunity to call the shots and make important decisions. But you also get to take advantage of a team of experts who are there to help you, and the cornerstone of that team is your Area Representative. They’ve been where you are now, and they know how to navigate the world you’re entering as a franchise owner.

Learn More

Are you interested in learning more about what it takes to be a senior care franchise owner during the aging-in-place boom? Always Best Care is here to help you navigate the industry as one of our franchise owners! Download our FREE franchising ebook today to learn more and refer to our most recent Franchise Disclosure Document for important details.

How to Hire the Best for Your Senior Care Franchise

As a senior care franchise owner, you’re going to have to hire caregivers to provide the services that your clients require, and we’ve covered tips on hiring excellent people in previous blog posts. But what about help when it comes to administering your business and making sure your efforts are spent where they are most needed? You can’t do it all by yourself, so it’s important to take the right steps when it comes to bring others on board. Thankfully, we’ve got some great tips!

What Do You Do Best?

As you consider the structure of your business and the roles you want to fill through hiring, it’s important to consider your priorities, talents and needs. Take some time to sit down with a notebook and ask yourself some tough questions. The answers will help you determine the type of personnel that you need to make sure your business runs as efficiently as possible.

What do you insist on doing yourself? Why?
What do you dislike doing on your own? Why?
In what areas would you consider yourself an expert?
In what areas do you feel like you’re far from an expert?
Do you need assistance with leadership?
Do you need help with senior care side of the business?
Do you need help with the administrative side of the business?
Where are your “blind spots”?

These might be some tough questions to answer, especially if you’re accustomed to taking on every challenge by yourself. But by examining your strengths, weaknesses and needs, you can begin to paint a picture of the types of people you can bring in to offer real, valuable help to your business.

Evaluating Potential Employees

Once you’ve considered what your role should be as the leader of your franchise, you should also have a clear picture of what you’re not going to tackle. These are the areas you’re hiring for!

It’s important to cast a wide net in your community to find the right people, and it’s crucial to explain exactly what you’re looking for as you draft your hiring notices. The clearer you are in the description of what you require, the better your chances of finding the ideal employees.

As you look through resumes and applications, think about what you value in an employee, whether it’s experience, positivity or any other important qualities. The Interview

Once you’ve whittled down potential candidates, it’s time to sit down with them face-to-face. Here is where you can determine how well the potential employee will work with you. Be prepared with good questions designed to tease out the person’s ability (or inability) to complement what you are doing as owner. Really pay attention to the individual’s passion for senior care and helping others when discussing positions that are visible to the community. Your business is a special part of your community, and you need to make sure that the people who represent you are there for something bigger than themselves.

Once you’ve gone through this process, you can feel confident that when your new hire signs the dotted line, you’ll be embark on a long, collaborative and fruitful relationship!

Learn More

Are you interested in learning more about what it takes to be successful as a senior care franchise owner during the aging-in-place boom? Always Best Care is here to help you navigate the industry as one of our franchise owners! Download our FREE franchising ebook today to learn more and refer to our most recent Franchise Disclosure Document for important details.

5 Things You Can Do Right Now to Boost Your Social Media Power

Social media is increasingly becoming an essential marketing tool for franchise owners in the senior care industry, and it’s the people who take the initiative to spearhead their own campaigns that stand to see the best results.

If you are a senior care franchise owner, or are considering becoming one, it’s important that you take advantage of all the social media marketing tools provided to you by the corporate office. But it might be even more important for you to dive into social media marketing yourself.

Why Social Media?

If using social media as a marketing tool doesn’t seem like a good use of your time and energy, consider this:

– Social media platforms allow you to connect with real people in real time
– The use of social media gives you the chance to be topical and relate aspects of your business to things that are going on in the world right now
– Twitter, Facebook and other popular social media platforms make it possible for you to generate interest and “buzz” much faster than other types of media
– Social media can connect you with the right people to help your business grow on the local level, which is where the rubber hits the road for your business

There are numerous reasons for you to use social media to help you grow your in home senior care business, so how can you make sure that you’re using it efficiently and effectively?

Let’s take a look!

5 Social Media Tactics Senior Care Franchise Owners Can Use Right Now!

#1 — Run a Twitter Poll

Twitter is loaded with features that not everyone knows about. One of these features is the ability to run polls. It’s a great way to engage your audience and get a sense of what’s on their minds.

#2 — Start Using Great Imagery

Posts on social media platforms perform much, much better when they’re accompanied by an image of some kind. You don’t have to be a great artist or photographer to make an impact; but if you can show, for example, some smiling senior faces, you’re likely to increase engagement and positive feelings about your business!

#3 — Integrate Video

Video content rules the web these days, so make sure you take advantage of the public’s hunger for moving pictures! You don’t have to overdo it, and you don’t need to be super creative — simply linking to a relevant video is often enough to get people to take notice.

#4 — Show Your Authority and Expertise

Have you read some interesting statistics or facts about senior care recently? Are there things about your business that people would be surprised to know? Use your social media platforms to express your authority and expertise as a senior care expert, and you’ll build trust in the community.

#5 — Connect With Other Local Businesses

One of the best ways to make an impact through social media on the local level is to reach out to other businesses that you may be able to partner with. Be friendly and reach out to businesses that are adjacent to the industry. And don’t be afraid to share posts relevant to your specific location. This practice can be extraordinarily powerful!

Are you interested in learning more about what it takes to be a senior care franchise owner during the aging-in-place boom? Always Best Care is here to help you navigate the industry as one of our franchise owners! Download our FREE franchising ebook today to learn more and refer to our most recent Franchise Disclosure Document for important details.